Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.
LinkedIn video sharing is a powerful tool to enhance your professional network and showcase your expertise. Here's what you need to know:
• Videos on LinkedIn get 300 million+ views annually • Types: Direct uploads, live streams, video ads, shared from other platforms • Best practices:
Video Type | Best For | Length |
---|---|---|
Intro | Quick personal/brand intro | 30 sec - 1 min |
Tutorial | Teaching skills | 2-3 min |
Product demo | Showcasing offerings | 1-2 min |
Company update | News and announcements | 1-2 min |
Key tips:
By following these guidelines, you can effectively use LinkedIn video to boost your professional presence and engagement.
You can upload videos straight to LinkedIn. This lets you share content with your network. Here's what you need to know:
LinkedIn Live lets you broadcast video in real-time. It's useful for:
This feature helps you talk to your audience directly, which can boost your visibility.
Video ads help you reach more people on LinkedIn. They show up in users' feeds. You can:
You can share videos from other sites on LinkedIn. This helps you:
To share, just copy the video link and paste it into a LinkedIn post.
Platform | How to Share |
---|---|
YouTube | Copy video URL, paste in LinkedIn post |
Vimeo | Copy video URL, paste in LinkedIn post |
This method lets you use your videos on multiple sites, helping more people see your content.
Before making LinkedIn videos, decide what you want to achieve. Your goals will shape your content and plan. Here are some common goals:
Goal | Video Focus |
---|---|
Increase brand awareness | Show company culture and values |
Generate leads | Highlight product or service benefits |
Educate audience | Create how-to guides or tutorials |
Know who you're making videos for. Use LinkedIn analytics to see who watches your content. This helps you make videos they'll like.
Audience | Video Style |
---|---|
Millennials | Short, fun, easy to share |
Business professionals | Informative, educational |
Choose the best format for your message. Here are some options:
Video Type | Best For |
---|---|
Tutorial | Teaching how to use a product |
Explainer | Breaking down complex ideas |
Behind-the-scenes | Showing company culture |
Pick the type that fits your goal and audience best.
To make videos that people want to watch on LinkedIn, focus on:
Remember to think about what your viewers care about and what problems they have.
Keep your videos short to keep people watching. Here's a guide for video length:
Video Type | Length |
---|---|
Intro videos | 30 sec - 1 min |
Teaching videos | 2-3 min |
Product demos | 1-2 min |
Company updates | 1-2 min |
To make your videos look good:
Captions and text help more people understand your video. Here's what to do:
Feature | Why it's useful |
---|---|
Captions | Help people who can't hear the audio |
Subtitles | Good for watching without sound |
Text on screen | Shows key info like numbers or quotes |
Use tools like Rev.com or GoTranscript to add captions easily.
To upload a video from your computer:
To upload a video from your phone or tablet:
To start a LinkedIn Live broadcast:
To set up video ads on LinkedIn:
To add videos from YouTube or Vimeo:
Platform | How to Share |
---|---|
YouTube | Copy video URL, paste in LinkedIn post |
Vimeo | Copy video URL, paste in LinkedIn post |
Hashtags help more people see your LinkedIn videos. They make it easier for others to find your content. Here's how to use hashtags well:
1. Find good hashtags:
2. Add hashtags to your:
This helps people find your video when they search for those topics.
Posting at the right time can get more people to watch and share your videos. LinkedIn shows new posts more in the first hour. So, it's important to post when people are likely to see it.
Good times to post:
Day | Time |
---|---|
Tuesday | 7-8 AM, 12-1 PM, After 5 PM |
Wednesday | 7-8 AM, 12-1 PM, After 5 PM |
Thursday | 7-8 AM, 12-1 PM, After 5 PM |
Tips:
LinkedIn shows you how well your videos are doing. You can find this info in the "Video" tab of your LinkedIn Page analytics. Here, you'll see:
Knowing these numbers helps you make better videos that people want to watch.
When looking at how your video did, pay attention to these key numbers:
Metric | What it means |
---|---|
View count | How many times people watched your video |
Engagement rate | The percent of viewers who liked, commented, or shared |
Watch time | How long people spent watching your video |
Click-through rate (CTR) | The percent of people who clicked on your video after seeing it |
By looking at these numbers, you can see what's working and what's not. For example:
Using this info helps you make videos that more people will like and watch.
Post videos regularly on LinkedIn to keep people interested. Try to share one video each week. Make sure each video is good and helps your viewers.
Ask viewers to take part in your videos. You can:
Use LinkedIn's tools like polls and quizzes to get more people involved. Answer comments and messages quickly to build a group around your videos.
Don't just keep your videos on LinkedIn. Share them on other sites too:
Site | Why share there |
---|---|
Quick, easy to share | |
Lots of users | |
Good for short clips |
You can also put your videos on your website or blog to get more views.
Add videos to your LinkedIn profile to show who you are and what you can do. You can put videos in:
This helps you stand out and makes your profile more interesting.
If you're having trouble uploading videos to LinkedIn, try these steps:
Supported Formats |
---|
MP4 |
AVI |
MKV |
ASF |
FLV |
MPEG-1 |
MPEG-4 |
QuickTime |
WebM |
H264/AVC |
VP8 |
VP9 |
WMV2 |
WMV3 |
If your video won't play on LinkedIn:
Spec | Requirement |
---|---|
Resolution | 1080p max |
Aspect ratio | 1:2.4 to 2.4:1 |
Frame rate | 60 fps max |
To get more people to watch and react to your videos:
Tip | How it helps |
---|---|
Use captions | People can watch without sound |
Ask questions | Gets viewers talking |
Reply to comments | Builds a community |
LinkedIn video sharing helps you grow your work network and show off your skills. Here's what to keep in mind:
Now that you know about LinkedIn video sharing, here's what to do:
1. Plan your videos
Think about:
2. Make good videos
3. Share and talk with others
Step | What to do |
---|---|
1. Plan | Choose goals, audience, and video type |
2. Create | Make engaging, useful videos |
3. Share | Post videos and talk with viewers |
A good LinkedIn video grabs attention, gives useful info, and gets people to interact. Here's how to make one:
Tip | Why it's important |
---|---|
Good lighting and sound | Makes your video look and sound clear |
Strong intro | Catches people's interest right away |
Key info at the start | Keeps viewers watching |
Captions and visuals | Helps people understand without sound |
Different camera angles | Keeps the video interesting to watch |
Right length | Keeps people watching to the end |
Clear call to action | Tells viewers what to do next |
To get more people to see and like your LinkedIn videos:
What to do | How it helps |
---|---|
Use a clear, short title | Tells people what the video is about |
Write a good description | Helps people find your video |
Add hashtags | Makes your video easier to find |
Tag people and companies | Gets more people to see your video |
Post at the right time | Reaches more people |
Check your video stats | Helps you make better videos next time |