tiktok video size,Optimize Your TikTok Videos: Understanding Video Size Requirements

July 14, 2024
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Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Here's what you need to know about TikTok video sizes:

  • Best aspect ratio: 9:16 (vertical)
  • Ideal dimensions: 1080x1920 pixels
  • Max file size: 72 MB (Android), 287.6 MB (iOS)
  • Recommended format: MP4

Key points for optimizing your TikTok videos:

  1. Always shoot vertically
  2. Use 9:16 aspect ratio to fill the screen
  3. Keep file sizes under the limit for your device
  4. Use MP4 or MOV formats
  5. Aim for 1080p resolution for best quality
Aspect Recommendation
Ratio 9:16
Resolution 1080x1920 px
Format MP4
Length 15-60 seconds
File Size <72 MB (Android), <287.6 MB (iOS)

By following these guidelines, you'll create TikTok videos that look great and perform well on the platform.

TikTok Video Size Requirements

TikTok

To make your TikTok videos look good and work well, you need to know about video sizes. Here's what you should know:

Aspect Ratios

TikTok likes these shapes for videos:

Aspect Ratio Description
9:16 Best for TikTok, fills the whole screen
1:1 Square videos, less common
16:9 Wide videos, not as popular

Video Dimensions

For the best look, use these sizes:

Resolution Quality
1080x1920 Best
720x1280 Good

Video Length Limits

How long your video can be depends on how you upload it:

Upload Method Max Length
TikTok app 60 seconds
Camera roll 3 minutes

Remember, shorter videos often do better on TikTok.

File Size Limits

Different devices have different size limits:

Device Max File Size
Android 72 MB
iOS 278.6 MB
Web 1 GB

Video Formats

TikTok works with these video types:

Format Recommendation
MP4 Best choice
MOV Also works

MP4 is better because it makes smaller files and works on more devices.

How to Resize Videos for TikTok

Here are some easy ways to resize your videos for TikTok:

Using Smartphone Apps

You can resize videos on your phone with apps like InShot, CapCut, or Clipchamp. These apps let you change video size, trim length, and save in different qualities.

Here's how to use InShot:

  1. Open InShot and pick your video
  2. Tap "Canvas" and choose 9:16 ratio
  3. Use "Fit," "Fill," or "Crop" to adjust
  4. Save the video in 1080p

Using Computer Software

Programs like Final Cut Pro, Adobe Premiere Pro, or DaVinci Resolve offer more options for changing video size.

Steps for Final Cut Pro:

  1. Open Final Cut Pro and add your video
  2. Go to "Inspector" and click "Modify"
  3. Open "Video" menu and pick "Vertical"
  4. Set size to 1080 x 1920 and click "OK"
  5. Save as MP4

Using Online Tools

Websites like Wave.video, Fastreel, or MiniTool MovieMaker let you resize videos without downloading anything.

How to use Wave.video:

  1. Go to Wave.video and upload your video
  2. Click "Resize" and choose 9:16 ratio
  3. Adjust with "Fit," "Fill," or "Crop"
  4. Save in 1080p
Tool Type Examples Best For
Smartphone Apps InShot, CapCut, Clipchamp Quick edits on-the-go
Computer Software Final Cut Pro, Adobe Premiere Pro More detailed editing
Online Tools Wave.video, Fastreel Simple resizing without downloads

Keeping Video Quality High Within Size Limits

When uploading videos to TikTok, you need to balance quality and file size. Here's how to make your videos look good without going over TikTok's size limits:

Resolution and File Size

To get the best quality and size:

  • Record in 4K (3840 x 2160 pixels)
  • Export in 1080p (1920 x 1080 pixels)
  • Adjust the bitrate to find the right balance

Video Formats

Use these formats for TikTok:

Format Reason
MP4 Best for quality and size
MOV Works well too

Changing Video Bitrate

To change the bitrate:

  1. Open your video editing software
  2. Find the "Export" or "Render" settings
  3. Pick a bitrate:
    • Lower: Smaller file, less quality
    • Higher: Better quality, bigger file
Bitrate File Size Video Quality
Low Smaller Lower
High Bigger Better

How to Upload Optimized Videos

Preparing Videos Before Upload

Before uploading to TikTok, make sure your video is ready:

  • Adjust size, resolution, and shape
  • Pick MP4 or MOV format
  • Set the right bitrate for good quality and small size
  • Add text, filters, or effects if you want
  • Cut the video to fit TikTok's time limits
  • Save in a format TikTok can use

Using TikTok's Upload Interface

To put your video on TikTok:

  1. Open TikTok and tap "+"
  2. Pick your video or make a new one
  3. Add text, hashtags, and tags
  4. Tap "Next"
  5. Turn on "Upload HD" for better quality
  6. Tap "Post" to share your video

Fixing Common Upload Problems

If you have trouble uploading:

Problem Solution
Video won't upload Check your internet and try again
TikTok says video is wrong Make sure it fits TikTok's rules for size and type
Video is too big Try uploading in parts
Nothing works Ask TikTok for help
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Tips for TikTok Video Sizing

Shooting Videos Vertically

When making TikTok videos:

  • Always shoot vertically
  • This fills the whole phone screen
  • Vertical videos do better on TikTok

Framing Content for Different Ratios

TikTok uses different video shapes:

Aspect Ratio Description
9:16 Best for TikTok
1:1 Square videos
16:9 Wide videos

Tips:

  • Leave space around the edges
  • This helps your video look good on all screens

Placing Text and Stickers

When adding text and stickers:

  • Keep them away from edges
  • Put them in the middle of the screen
  • Use TikTok's tools to change size and color
Do Don't
Put text in the center Put text near edges
Make stickers easy to see Make stickers too small
Use bright colors Use colors that blend in

These tips will help your TikTok videos look good and get more views.

TikTok Ad Video Size Requirements

Size Requirements for TikTok Ads

TikTok has specific rules for ad videos. There are two main types of ads:

Ad Type Aspect Ratio Min Resolution Max File Size
In-feed 9:16 540 x 960 px 500 MB
News feed 1:1 or 16:9 640 x 640 px 500 MB

Organic vs. Paid Content Sizing

Organic posts have more freedom in size and format. Paid ads must follow TikTok's rules. Ads that fit these rules often do better.

Creating Ad-Friendly Videos

To make good TikTok ads:

  • Use vertical video
  • Keep videos short
  • Use eye-catching visuals and audio
  • Follow TikTok's ad rules
  • Avoid misleading content
  • Make ads clear and easy to understand
Do Don't
Use vertical format Use horizontal videos
Keep ads short Make long, complex ads
Use clear visuals Use confusing images
Follow TikTok's rules Break platform guidelines
Be honest and clear Use misleading content

Common Mistakes to Avoid

When making TikTok videos, watch out for these common errors:

Wrong Aspect Ratios

Using the wrong video shape can cause problems:

Mistake Result
Not using 9:16 ratio Video gets cropped or stretched
Using horizontal video Doesn't fill the screen properly

To fix this, always record or edit your videos in 9:16 ratio.

Exceeding File Size Limits

TikTok has limits on how big your video files can be:

Device Max File Size
Android 72 MB
iOS 278.6 MB
Web 1 GB

If your file is too big, it might not upload or look bad. To fix this, make your video file smaller using editing software or online tools.

Using Wrong Video Formats

Not all video types work on TikTok:

Good Formats Bad Formats
MP4 AVI
MOV WMV

Using the wrong format can stop your video from uploading or make it look bad. Always use MP4 or MOV for best results.

To avoid these mistakes:

  • Always use 9:16 ratio for vertical videos
  • Keep your file size under the limit for your device
  • Use MP4 or MOV video formats

Conclusion

Getting your TikTok videos right is key to doing well on the app. Here's what to remember:

Main Points

Aspect Why It Matters
Video Size Affects how your video looks and uploads
Aspect Ratio Determines how your video fits the screen
Length Keeps viewers interested
File Size Ensures smooth uploading
Format Makes sure TikTok can play your video

Tips for Success

  • Use 9:16 ratio for full-screen videos
  • Keep file sizes small
  • Use MP4 or MOV formats
  • Avoid common mistakes:
    • Wrong video shape
    • Files that are too big
    • Using formats TikTok can't play

Stay Up-to-Date

TikTok often changes its rules. Keep checking what works best for videos on the app.

FAQs

What video size is best for TikTok?

The best video size for TikTok is 1080 by 1920 pixels. This size works well because:

  • It fits the full screen on most phones
  • It gives the best quality for viewing

What is the best video shape for TikTok?

The best video shape (aspect ratio) for TikTok is 9:16. This means:

  • The video is tall, not wide
  • It fills the whole screen on phones

Using this shape helps your video look good and not get cut off or stretched.

How big can a TikTok video file be?

TikTok has limits on how big your video files can be:

Device Max File Size
Android 72 MB
iOS 287.6 MB

Keeping your videos under these sizes helps them upload without problems.

What are the biggest video sizes for TikTok ads?

For TikTok ads, you can use these video sizes:

Ad Type Max File Size Shapes Allowed
Regular video ads 500 MB 9:16, 1:1, 16:9

Make sure your ad videos fit these rules to work well on TikTok.

What shape works best for TikTok videos?

The best shape for TikTok videos is tall, not wide. Use these:

  • 9:16 ratio (tall)
  • 1:1 ratio (square)

Tall videos (9:16) work best because they fill the whole phone screen.

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