Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.
Here's what you need to know about TikTok video sizes:
Key points for optimizing your TikTok videos:
Aspect | Recommendation |
---|---|
Ratio | 9:16 |
Resolution | 1080x1920 px |
Format | MP4 |
Length | 15-60 seconds |
File Size | <72 MB (Android), <287.6 MB (iOS) |
By following these guidelines, you'll create TikTok videos that look great and perform well on the platform.
To make your TikTok videos look good and work well, you need to know about video sizes. Here's what you should know:
TikTok likes these shapes for videos:
Aspect Ratio | Description |
---|---|
9:16 | Best for TikTok, fills the whole screen |
1:1 | Square videos, less common |
16:9 | Wide videos, not as popular |
For the best look, use these sizes:
Resolution | Quality |
---|---|
1080x1920 | Best |
720x1280 | Good |
How long your video can be depends on how you upload it:
Upload Method | Max Length |
---|---|
TikTok app | 60 seconds |
Camera roll | 3 minutes |
Remember, shorter videos often do better on TikTok.
Different devices have different size limits:
Device | Max File Size |
---|---|
Android | 72 MB |
iOS | 278.6 MB |
Web | 1 GB |
TikTok works with these video types:
Format | Recommendation |
---|---|
MP4 | Best choice |
MOV | Also works |
MP4 is better because it makes smaller files and works on more devices.
Here are some easy ways to resize your videos for TikTok:
You can resize videos on your phone with apps like InShot, CapCut, or Clipchamp. These apps let you change video size, trim length, and save in different qualities.
Here's how to use InShot:
Programs like Final Cut Pro, Adobe Premiere Pro, or DaVinci Resolve offer more options for changing video size.
Steps for Final Cut Pro:
Websites like Wave.video, Fastreel, or MiniTool MovieMaker let you resize videos without downloading anything.
How to use Wave.video:
Tool Type | Examples | Best For |
---|---|---|
Smartphone Apps | InShot, CapCut, Clipchamp | Quick edits on-the-go |
Computer Software | Final Cut Pro, Adobe Premiere Pro | More detailed editing |
Online Tools | Wave.video, Fastreel | Simple resizing without downloads |
When uploading videos to TikTok, you need to balance quality and file size. Here's how to make your videos look good without going over TikTok's size limits:
To get the best quality and size:
Use these formats for TikTok:
Format | Reason |
---|---|
MP4 | Best for quality and size |
MOV | Works well too |
To change the bitrate:
Bitrate | File Size | Video Quality |
---|---|---|
Low | Smaller | Lower |
High | Bigger | Better |
Before uploading to TikTok, make sure your video is ready:
To put your video on TikTok:
If you have trouble uploading:
Problem | Solution |
---|---|
Video won't upload | Check your internet and try again |
TikTok says video is wrong | Make sure it fits TikTok's rules for size and type |
Video is too big | Try uploading in parts |
Nothing works | Ask TikTok for help |
When making TikTok videos:
TikTok uses different video shapes:
Aspect Ratio | Description |
---|---|
9:16 | Best for TikTok |
1:1 | Square videos |
16:9 | Wide videos |
Tips:
When adding text and stickers:
Do | Don't |
---|---|
Put text in the center | Put text near edges |
Make stickers easy to see | Make stickers too small |
Use bright colors | Use colors that blend in |
These tips will help your TikTok videos look good and get more views.
TikTok has specific rules for ad videos. There are two main types of ads:
Ad Type | Aspect Ratio | Min Resolution | Max File Size |
---|---|---|---|
In-feed | 9:16 | 540 x 960 px | 500 MB |
News feed | 1:1 or 16:9 | 640 x 640 px | 500 MB |
Organic posts have more freedom in size and format. Paid ads must follow TikTok's rules. Ads that fit these rules often do better.
To make good TikTok ads:
Do | Don't |
---|---|
Use vertical format | Use horizontal videos |
Keep ads short | Make long, complex ads |
Use clear visuals | Use confusing images |
Follow TikTok's rules | Break platform guidelines |
Be honest and clear | Use misleading content |
When making TikTok videos, watch out for these common errors:
Using the wrong video shape can cause problems:
Mistake | Result |
---|---|
Not using 9:16 ratio | Video gets cropped or stretched |
Using horizontal video | Doesn't fill the screen properly |
To fix this, always record or edit your videos in 9:16 ratio.
TikTok has limits on how big your video files can be:
Device | Max File Size |
---|---|
Android | 72 MB |
iOS | 278.6 MB |
Web | 1 GB |
If your file is too big, it might not upload or look bad. To fix this, make your video file smaller using editing software or online tools.
Not all video types work on TikTok:
Good Formats | Bad Formats |
---|---|
MP4 | AVI |
MOV | WMV |
Using the wrong format can stop your video from uploading or make it look bad. Always use MP4 or MOV for best results.
To avoid these mistakes:
Getting your TikTok videos right is key to doing well on the app. Here's what to remember:
Aspect | Why It Matters |
---|---|
Video Size | Affects how your video looks and uploads |
Aspect Ratio | Determines how your video fits the screen |
Length | Keeps viewers interested |
File Size | Ensures smooth uploading |
Format | Makes sure TikTok can play your video |
TikTok often changes its rules. Keep checking what works best for videos on the app.
The best video size for TikTok is 1080 by 1920 pixels. This size works well because:
The best video shape (aspect ratio) for TikTok is 9:16. This means:
Using this shape helps your video look good and not get cut off or stretched.
TikTok has limits on how big your video files can be:
Device | Max File Size |
---|---|
Android | 72 MB |
iOS | 287.6 MB |
Keeping your videos under these sizes helps them upload without problems.
For TikTok ads, you can use these video sizes:
Ad Type | Max File Size | Shapes Allowed |
---|---|---|
Regular video ads | 500 MB | 9:16, 1:1, 16:9 |
Make sure your ad videos fit these rules to work well on TikTok.
The best shape for TikTok videos is tall, not wide. Use these:
Tall videos (9:16) work best because they fill the whole phone screen.
Also view on Youtube:
tiktok video size,Optimize Your TikTok Videos: Understanding Video Size Requirements