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Creación de gráficos de comercio electrónico sin habilidades de diseño

Aprenda a crear atractivos gráficos de comercio electrónico sin conocimientos profesionales de diseño. Comprenda los tipos de gráficos, el propósito, las herramientas y los consejos para mejorar las imágenes de su tienda en línea.

Written By

Nitin Mahajan

Published on

October 5, 2024

Creating stunning e-commerce graphics doesn't require professional design skills. With today's tools, anyone can make appealing visuals for their online store. This guide covers the essentials:

Types of E-commerce Graphics: Learn about product images, banners, social media creatives, email graphics, and logos.
Purpose and Impact: Understand how good graphics boost trust, improve brand image, and increase engagement and conversion rates.
Getting Ready: Define your brand's look with the right colors, fonts, and visual style. Seek inspiration and create a mood board.
Creating Your Graphics: A step-by-step guide using user-friendly tools like Canva and Adobe Spark. Customize templates, enhance product images with AI, and apply typography and icons effectively.
Testing and Refining: Ensure your graphics look good on various devices and get feedback to improve.
Advanced Tips: Learn about visual storytelling and core design principles to enhance your graphics further.

Even without design experience, you can create compelling graphics for your e-commerce site. Here's how to start, customize, and refine your visuals to make your online store shine.

Types of E-commerce Graphics

Product images: These are clear pictures of what you're selling, taken from different angles or shown on people. They help customers see what they're buying.
Banners: These are the big, eye-catching images on your website or ads that tell people about your brand and what you're selling.
Social media creatives: These are special pictures or designs you make for Facebook, Instagram, and other social sites to promote your products and get people interested.
Email graphics: These are the pictures and designs you put in emails to make them look good and match your brand's style.
Icons and logos: These are small but important images that represent your brand. They help people recognize you.

Purpose and Impact

Good graphics do a lot more than just look pretty. Here's what they can do for your business:

Increased trust and credibility: When your graphics look professional, people are more likely to trust your brand.
Improved brand image: When all your graphics match and tell your brand's story, it makes a strong impression.
Higher conversion rates: Great product photos can convince people to buy.
Enhanced engagement: Cool graphics get more likes and shares on social media.

Using the right images and designs can make people feel good about your brand and want to buy from you. And the best part? You don't need to be a pro designer to make great graphics. There are lots of user-friendly tools like Canva, Piktochart, and Adobe tutorials that can help you do it yourself without needing any fancy skills.

Getting Ready to Make Your Graphics

Before you jump into creating graphics for your online store, it's smart to get a few things straight first. Knowing what your brand is all about and looking around for ideas will help make sure your graphics tell your story well and look good together.

Figuring Out Your Brand's Look

It's important to have a clear idea of how you want your brand to look to people. This means deciding on a few key things you'll use in all your graphics:

Colors

Pick 2-3 main colors for your brand and use them in all your designs. Canva can help you play around with different colors.
Think about colors that everyone can see well, especially if you're reaching out to people all over the world.

Fonts

Choose 1-2 fonts that are easy to read and match your brand's vibe (like modern, fun, or classy).
Make sure the fonts look good even when they're small, like on icons.

Logo

Your logo is a big deal because it influences your other design choices like shapes and the overall feel.
Keep a high-quality version of your logo ready for clear printing.

Visual Style

Decide if you want your designs to be simple, doodle-like, abstract, etc.
Keep a collection of graphics you like to guide your own designs.

Having these basics down in a simple guide helps keep your graphics consistent and makes your brand easy to recognize.

Looking for Ideas

Finding ideas before you start designing can really spark your creativity.

Where to Find Inspiration

Pinterest: Make boards for different looks, colors, and fonts you like.
Behance: Check out what designers in your field are doing for ideas.
Dribbble: Look for graphic design ideas that fit what you need.
Industry leaders: See what the big names in your area are doing.

Creating a Mood Board

Use Canva or Pinterest to put together a mood board with pictures, colors, and textures that catch your eye.
Organize them by how they make you feel.
Look back at this board to keep your new designs in line with your brand's look.

A mood board keeps all your new graphics in tune with the look and feel you want for your brand.

Step-by-Step Guide to Creating E-commerce Graphics

You don't need to be a design expert to make good-looking graphics for your online store. Here's a simple guide to help you start:

Step 1: Choose the Right Tools

Start with easy-to-use design platforms like Canva, Adobe Spark, and Quickads. These tools are great because they're simple to use, offer lots of free designs, and have a bunch of pictures and decorations you can use. Look for features like:

Easy editing
Lots of free templates
Big selection of pictures and fonts
Tools to tweak your images

This helps you make designs that fit your brand without needing any special skills.

Step 2: Selecting Templates and Stock Photos

Pick out designs and photos that look right for your brand and what you're selling. Search for:

Designs made for your kind of business
Real-life pictures
Photos with models using your product
Cool designs and backgrounds

Choosing the right starting points makes it faster to make something that looks good.

Step 3: Customizing Your Graphics

Changing a few things on a design can make it unique to your brand. Here's how:

Change the text
Use your brand's colors
Add in some patterns or shapes
Put in pictures that fit your style

This turns a basic template into something special for your store.

Step 4: Adding Product Images

For really good product pictures, try using AI to make them look professional. This can help with:

Getting rid of messy backgrounds
Showing your product from different angles
Making sure the lighting looks great
Using your brand's colors

AI can make your products look their best and help sell more.

Step 5: Enhancing with Typography and Icons

Choosing the right fonts and symbols can make your design easier to read and understand. Try to:

Stick to one or two fonts that look good together
Use symbols to get your point across quickly
Play around with font sizes and styles
Make sure the most important text stands out

Using fonts and icons well can make your design look nicer and easier to get.

Following these steps, anyone can create attractive, brand-right graphics for their online shop. With the right tools, you don't need to know how to code or design from scratch.

Testing and Refining Your Graphics

It's super important to make sure your graphics look good on all kinds of screens. You also want to know what real people think of them so you can make them better. Here's how you can do that:

Check Your Graphics on Multiple Devices

Your graphic might look different on a phone than it does on a computer. Make sure to check it on:

Desktop computers
Laptops
Tablets like iPads
Smartphones

This helps you see:

How the colors show up
If the text is easy to read
If anything important gets cut off

Fix any problems so your graphics look awesome on any device.

Test Different Screen Resolutions

You should also see how your graphics look on screens with different levels of detail, like:

720p
1080p
1440p

This helps you figure out if anything looks weird when the screen is bigger or smaller. You might need to adjust the size of your text and pictures so everything looks right no matter the screen size.

Get Feedback from Users

Hearing from people who see your graphics can really help you improve. You can:

Do quick online surveys: Just ask a few questions about your graphics, like if the text is clear.
Interview buyers: Talk to your customers about what they think of your designs.
Try A/B testing: Show some people one version of a graphic and others a different version, then see which one people like more.

Use what you learn to make your colors, fonts, shapes, and how you arrange things better. This helps you make designs that your audience will love.

By really checking your e-commerce graphics and listening to what people say, you make sure they send the right message. Keep making changes based on what you find to create graphics that catch customers' eyes on any device.

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Advanced Tips for Non-Designers

Visual Storytelling

Visual storytelling means using pictures to tell a story or get your point across. Here are some easy ways to do it:

Show steps or a before-and-after using a few pictures.
Make the most important part of your picture bigger or brighter to grab attention.
Use colors that stand out against each other, like blue and orange, to make things pop.
Pictures with people in them are more interesting, so try to include diverse groups.
Point the viewer in the right direction with lines or arrows.

Applying Core Design Principles

Here are some simple design rules that can help make your graphics look better:

Balance

Keep your picture balanced by spreading things out. If one side is too heavy, it looks off.

Contrast

Make important stuff stand out by using different colors, sizes, or styles. But don't go overboard.

Rhythm

Use the same design bits throughout your graphic, like the same colors or shapes, to tie everything together.

White Space

Don't cram everything together. Leave some space around your text and pictures to avoid a cluttered look.

Just focus on one or two of these rules at a time. Getting the hang of the basics can really improve your designs.

Conclusion

You don't need to be a pro at design to make great graphics for your online store. Just follow the simple steps we've talked about, and you'll be able to create cool, brand-appropriate designs.

Here's what to keep in mind:

Stick to user-friendly tools like Canva, Adobe Spark, and Quickads. They're packed with ready-to-use designs, pictures, and simple editing tools.
Choose designs and photos that reflect your brand and products well. Make them your own by adding your brand's colors, patterns, and text.
Use AI tools to automatically make your product photos look better.
Pick fonts and icons that are easy to read and look good.
Make sure to check how your graphics look on different devices and screen sizes to spot any issues.
Ask for feedback from people to see how you can improve your designs.
Remember basic design rules like keeping things balanced, using contrast, creating a sense of rhythm, and not overcrowding your designs with too much stuff.

With a bit of practice and the help of these smart tools, you can create eye-catching graphics for your e-commerce site. Don't be afraid to try out your design ideas and see how you can make your online store look even better.