Introduction

Creating ad copies could be exhausting! After talking to hundreds of marketers from SMBs, I realised that around 70% of marketers face the issue of creating engaging ad messages that resonate with the audience. People think it's an art but NO. We think it's a science that can be simplified.

In fact, with use of artificial intelligence (AI) in ad copywriting, SMBs may have a promising solution to this issue. Why? Because, traditionally, ad copywriting has been a time-consuming and labor-intensive task, requiring copywriters to come up with creative and compelling messaging that captures the attention of their target audience.

AI-powered copywriting tools can analyze vast amounts of data, including consumer behavior, market trends, and competitor insights, to generate personalized and impactful ad copy. It takes the content fog and subjectivity away to create multiple hooks and AI ad copies for marketeers to try.

1. What are the Use Cases for AI in Ad Copywriting?

AI-powered copywriting tools can be utilized in various use cases to improve ad copy effectiveness. Here are some examples:

a. Social Media Advertising

AI can generate compelling ad copy for social media platforms, such as Facebook, Instagram, and Twitter. By analyzing user data and understanding platform-specific best practices, AI-powered tools can create ad copy that captures attention and drives engagement on social media.

According to Mr. Tanmay CEO Pred.ai, tools like hootsuite help you schedule and AI text generator from quickads helps you make social media captions, hashtags, and even headings and sub-headings within the ad or social media image.

b. Search Engine Advertising

AI-powered copywriting tools such as Semrush can generate ad copy for search engine advertising campaigns, such as Google Ads. By analyzing search intent, keyword relevance, and ad performance data, AI can create ad copy that increases click-through rates and drives conversions.

c. Display Advertising

AI-powered copywriting tools can generate ad copy for display advertising campaigns. By understanding the target audience and the context in which the ad will be displayed, AI can create visually appealing and persuasive ad copy that grabs attention and drives clicks. One of the biggest tips here from Gaurav Henry, CMO 88ventures.org is that one should make 10-20 different text / caption variations and let ML algorithms choose which caption works best for what image. This will help in SMBs Google P-Max advertising campaigns performance and reach.

d. Email Marketing

This is my personal favourite. AI-powered copywriting tools can generate personalized email copy that resonates with individual recipients. AI can create email copy that drives open rates, click-through rates, and conversions. Who doesn't like a well written personalized and contextualized email? By using tools like mailchimp you can not only personalize the name and subject field but also the content by referring to company mission, latest news, social media posts by the receiver. Finally, linking it to CRM tools such as hubspot and Oracle, you can analyze customer data, purchase history, and email engagement metrics. These tricks help bring the power of what was earlier the realm of expensive enterprise software to SMBs

2. How to get the best out of AI in Ad Copywriting?

Like any tool, it's as much about the tool as it's on how to use the tool. To make the most of AI in ad copywriting, SMBs should follow these best practices:

a. Set Clear Objectives

Define clear objectives for your ad copy and communicate them to the AI-powered copywriting tool. This ensures that the generated copy aligns with your desired outcomes and messaging goals. For example, Zespri's marketing manager Ms. Keerthi recommends that you take out the company name, pass your ad copy brief to 3 other people and ask them what they think. Does the message really come out? Ideally these should be your target segments.

b. Combine AI with Human Expertise

AI is here to assist but not fully automate content marketing. You still need to add in your perspective, original thoughts, and brand voice. AI will get better over time but till then leverage the strengths of AI-powered copywriting tools with human copywriters adding a creative touch, emotional connection, and strategic thinking that AI may not fully capture.

d. Monitor and Optimize Performance

Regularly monitor the performance of your AI-generated ad copy and make data-driven optimizations. Analyze key metrics such as click-through rates, conversion rates, and engagement levels to refine your messaging strategy. This is where marketing analytics tools such as okayo come in handy.

3. What are the challenges of AI in Ad Copywriting?

While AI offers numerous advantages in ad copywriting, there are also challenges that SMBs need to be aware of. Here are some of the key challenges:

a. Hallucinations and Lack of Human Touch

AI-generated copy may lack the human touch and emotional connection that can be achieved through human copywriters. Copywriters often inject their creativity, intuition, and understanding of human psychology into their work, which may be difficult to replicate with AI. SMBs should consider the balance between AI-generated copy and human input to ensure the desired messaging outcomes. Having said that latest techniques like RAG (Retrieval Augmentation) along with Langchain reduce the risk of hallucinations by using private data / embeddings. This limits how much creativity GPT can do and / or how much context window agents can play with.

b. Ethical Considerations

AI-powered copywriting tools rely on vast amounts of data, including personal information, to generate ad copy. SMBs must prioritize data privacy and ensure compliance with relevant regulations. It is essential to be transparent with consumers about the use of AI in ad copywriting and obtain their consent for data collection and processing.

c. Learning Curve and Expertise

Adopting AI in ad copywriting requires a learning curve and expertise in utilizing AI-powered tools effectively. SMBs need to invest in training or collaborate with experts who can guide them through the implementation and optimization process. Building internal capabilities and staying updated with the latest AI advancements are crucial for long-term success.

6. Quickads.ai one-of-a-kind In-House Ad Copywriter:

‍You have seen how AI can help SMBs change the overall advertising game. Keeping this in mind, Quickads also worked on a unique AI ad copywriter, which can generate the compelling ad copies and use that directly in the ad templates generated. This innovative feature is designed to not only generate compelling ad copy but also seamlessly integrate it into the ad templates we generate for you.

Here's why Quickads' In-House Ad Copywriter stands out:

Error-Free Ad Copies: 

Our AI ad copywriter ensures that your ad copies are error-free. No more worrying about typos, grammar mistakes, or awkward wording. Your ad content will always be polished and professional.

Trend-Driven: 

We understand that staying on top of advertising trends is crucial for success. Quickads' AI ad copywriter is constantly updated to reflect the latest trends in the industry. This means the ad copies it generates are tailored to what's currently resonating with your target audience.

Multilingual Capabilities: 

Quickads' AI ad copywriter is a true global companion. It can generate ad copies in over 35 languages instantly. This feature allows you to effortlessly connect with diverse audiences around the world, breaking down language barriers and expanding your reach.

In a nutshell, Quickads' In-House Ad Copywriter is your secret weapon for crafting effective, trend-aware, and multilingual ad content. Say goodbye to ad-related worries and hello to a more streamlined and successful advertising strategy with Quickads!

8. Conclusion

AI is transforming the ad copywriting landscape for SMBs, offering time and cost savings, improved targeting and personalization, enhanced creativity, and consistency in brand messaging.

By adopting best practices i.e. combining AI with human expertise, and monitoring performance, SMBs can harness the power of AI to revolutionize their messaging game and drive business growth. Embracing AI in ad copywriting is no longer a futuristic concept but a practical reality for SMBs looking to gain a competitive edge in today's digital advertising landscape. AI-powered copywriting tools can save ~50% time and generate 2-3x higher returns on content spend by generating persuasive and engaging content copies across various channels esp. emails, social media posts, display advertisements, etc.