compartilhamento de vídeo no LinkedIn, Compartilhamento de vídeo no LinkedIn: aumente sua presença profissional e engajamento

LinkedIn video sharing is a powerful tool to enhance your professional network and showcase your expertise. Here's what you need to know:

• Videos on LinkedIn get 300 million+ views annually • Types: Direct uploads, live streams, video ads, shared from other platforms • Best practices:

• Keep videos short (30 sec - 3 min)
• Use good lighting and clear audio
• Add captions and on-screen text
• Post regularly (aim for weekly)
• Engage with viewers through comments

Video TypeBest ForLengthIntroQuick personal/brand intro30 sec - 1 minTutorialTeaching skills2-3 minProduct demoShowcasing offerings1-2 minCompany updateNews and announcements1-2 min

Key tips:

• Set clear goals before creating videos
• Know your target audience
• Use hashtags to increase visibility
• Post at optimal times (Tues-Thurs, 7-8 AM, 12-1 PM, after 5 PM)
• Track performance metrics to improve future content

By following these guidelines, you can effectively use LinkedIn video to boost your professional presence and engagement.

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2. Types of LinkedIn videos

2.1. Direct uploads to LinkedIn

You can upload videos straight to LinkedIn. This lets you share content with your network. Here's what you need to know:

• Max video length: 10 minutes
• Good for: Tutorials, product demos, company updates
• Shows: Your personality, skills, company culture

2.2. LinkedIn Live streaming

LinkedIn Live lets you broadcast video in real-time. It's useful for:

• Q&A sessions
• Product launches
• Company events

This feature helps you talk to your audience directly, which can boost your visibility.

2.3. Video ads on LinkedIn

Video ads help you reach more people on LinkedIn. They show up in users' feeds. You can:

• Target specific groups
• Promote products or services
• Increase brand awareness
• Drive traffic to your website

2.4. Using videos from other platforms

You can share videos from other sites on LinkedIn. This helps you:

• Reuse content you already have
• Reach new people

To share, just copy the video link and paste it into a LinkedIn post.

PlatformHow to ShareYouTubeCopy video URL, paste in LinkedIn postVimeoCopy video URL, paste in LinkedIn post

This method lets you use your videos on multiple sites, helping more people see your content.

3. Planning your LinkedIn video approach

3.1. Setting clear goals

Before making LinkedIn videos, decide what you want to achieve. Your goals will shape your content and plan. Here are some common goals:

GoalVideo FocusIncrease brand awarenessShow company culture and valuesGenerate leadsHighlight product or service benefitsEducate audienceCreate how-to guides or tutorials

3.2. Finding your target viewers

Know who you're making videos for. Use LinkedIn analytics to see who watches your content. This helps you make videos they'll like.

AudienceVideo StyleMillennialsShort, fun, easy to shareBusiness professionalsInformative, educational

3.3. Picking the right video type

Choose the best format for your message. Here are some options:

Video TypeBest ForTutorialTeaching how to use a productExplainerBreaking down complex ideasBehind-the-scenesShowing company culture

Pick the type that fits your goal and audience best.

4. Making good LinkedIn videos

4.1. Creating content people want to watch

To make videos that people want to watch on LinkedIn, focus on:

• Sharing your know-how and experiences
• Giving tips about your industry
• Telling company news
• Showing off your products or services
• Sharing customer stories

Remember to think about what your viewers care about and what problems they have.

4.2. Choosing the best video length

Keep your videos short to keep people watching. Here's a guide for video length:

Video TypeLengthIntro videos30 sec - 1 minTeaching videos2-3 minProduct demos1-2 minCompany updates1-2 min

4.3. Improving video quality

To make your videos look good:

• Use good light: Natural light is best, or use lamps indoors
• Get clear sound: Don't use your laptop's built-in mic
• Keep the camera still: Use a tripod
• Edit your video: Cut out extra parts, add smooth changes between scenes

4.4. Adding captions and text

Captions and text help more people understand your video. Here's what to do:

FeatureWhy it's usefulCaptionsHelp people who can't hear the audioSubtitlesGood for watching without soundText on screenShows key info like numbers or quotes

Use tools like Rev.com or GoTranscript to add captions easily.

5. How to share videos on LinkedIn

5.1. Uploading from a computer

To upload a video from your computer:

1. Log in to LinkedIn
2. Click "Start a post"
3. Click the "Media" icon
4. Choose "Upload from computer"
5. Select your video file
6. Edit details (thumbnail, captions)
7. Click "Next"
8. Set post visibility and comment options
9. Add post text (optional)
10. Click "Post"

5.2. Uploading from a phone or tablet

To upload a video from your phone or tablet:

1. Open LinkedIn app
2. Tap "Create a post"
3. Choose "Take a video" or select from camera roll
4. Add text to video (optional)
5. Tap arrow to upload
6. Write a caption
7. Tap "Post"

5.3. Starting a LinkedIn Live broadcast

To start a LinkedIn Live broadcast:

1. Log in to LinkedIn
2. Click "Start a post"
3. Click the "Live" icon
4. Select "Start a live video"
5. Add title and description (optional)
6. Click "Go live"

5.4. Setting up video ads

To set up video ads on LinkedIn:

1. Log in to LinkedIn
2. Click "Work" icon
3. Click "Advertise"
4. Choose "Create an ad"
5. Select "Video ad" format
6. Upload or create video
7. Set target audience, budget, and duration
8. Click "Launch"

5.5. Adding videos from YouTube or Vimeo

To add videos from YouTube or Vimeo:

1. Copy video link
2. Log in to LinkedIn
3. Click "Start a post"
4. Paste video link
5. Write a caption
6. Click "Post"

PlatformHow to ShareYouTubeCopy video URL, paste in LinkedIn postVimeoCopy video URL, paste in LinkedIn post

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6. Making your LinkedIn videos more visible

6.2. Using hashtags effectively

Hashtags help more people see your LinkedIn videos. They make it easier for others to find your content. Here's how to use hashtags well:

1. Find good hashtags:

• Look at what's popular in your field
• Check what your competitors use
• Use LinkedIn's suggestions when you type #

2. Add hashtags to your:

• Video title
• Description
• Comments

This helps people find your video when they search for those topics.

6.4. When to post your videos

Posting at the right time can get more people to watch and share your videos. LinkedIn shows new posts more in the first hour. So, it's important to post when people are likely to see it.

Good times to post:

DayTimeTuesday7-8 AM, 12-1 PM, After 5 PMWednesday7-8 AM, 12-1 PM, After 5 PMThursday7-8 AM, 12-1 PM, After 5 PM

Tips:

• Post outside work hours
• Use a tool to schedule posts for different time zones

7. Checking your video performance

7.1. Understanding LinkedIn's video stats

LinkedIn shows you how well your videos are doing. You can find this info in the "Video" tab of your LinkedIn Page analytics. Here, you'll see:

• How many people watched your video
• How many people liked, commented, or shared it
• How many clicks your video got

Knowing these numbers helps you make better videos that people want to watch.

7.2. Important numbers to watch

When looking at how your video did, pay attention to these key numbers:

MetricWhat it meansView countHow many times people watched your videoEngagement rateThe percent of viewers who liked, commented, or sharedWatch timeHow long people spent watching your videoClick-through rate (CTR)The percent of people who clicked on your video after seeing it

7.3. Using data to make better videos

By looking at these numbers, you can see what's working and what's not. For example:

• If lots of people watch but don't engage, you might need to change your video's content or title.
• If people stop watching quickly, you might need to make your video shorter or more interesting.

Using this info helps you make videos that more people will like and watch.

8. Tips for LinkedIn video success

8.1. Posting videos often

Post videos regularly on LinkedIn to keep people interested. Try to share one video each week. Make sure each video is good and helps your viewers.

8.2. Getting people to join in

Ask viewers to take part in your videos. You can:

• Ask questions
• Ask for their thoughts
• Get them to share their stories

Use LinkedIn's tools like polls and quizzes to get more people involved. Answer comments and messages quickly to build a group around your videos.

8.3. Sharing your videos on other sites

Don't just keep your videos on LinkedIn. Share them on other sites too:

SiteWhy share thereTwitterQuick, easy to shareFacebookLots of usersInstagramGood for short clips

You can also put your videos on your website or blog to get more views.

8.4. Using videos in your LinkedIn profile

Add videos to your LinkedIn profile to show who you are and what you can do. You can put videos in:

• Your summary
• Your work history
• As a background video

This helps you stand out and makes your profile more interesting.

9. Fixing common LinkedIn video problems

9.1. Solving upload issues

If you're having trouble uploading videos to LinkedIn, try these steps:

1. Check your video format. LinkedIn accepts these types:

Supported FormatsMP4AVIMKVASFFLVMPEG-1MPEG-4QuickTimeWebMH264/AVCVP8VP9WMV2WMV3

2. Make sure your file is under 5GB.
3. Clear your browser's cache and cookies.
4. Sign out of LinkedIn and log back in.
5. Turn off browser add-ons.

9.2. Fixing playback problems

If your video won't play on LinkedIn:

1. Check that your video meets LinkedIn's specs:

SpecRequirementResolution1080p maxAspect ratio1:2.4 to 2.4:1Frame rate60 fps max

2. Test your internet speed.
3. Limpe o cache e os cookies do seu navegador.

9.3. Melhorando o baixo engajamento

Para fazer com que mais pessoas assistam e reajam aos seus vídeos:

1. Certifique-se de que seu vídeo seja de boa qualidade e valha a pena assistir.
2. Adicione legendas e texto ao vídeo.
3. Faça perguntas aos espectadores em sua postagem.
4. Responda aos comentários rapidamente.

DicaComo isso ajuda a usar legendas As pessoas podem assistir sem som Faça perguntas Faz com que os espectadores falem Responda aos comentáriosCria uma comunidade

10. Conclusão

10.1. Pontos-chave a serem lembrados

O compartilhamento de vídeos no LinkedIn ajuda você a expandir sua rede de trabalho e mostrar suas habilidades. Veja o que você deve ter em mente:

• Faça vídeos que seu público queira assistir
• Publique com frequência, mas certifique-se de que cada vídeo seja bom
• Verifique o desempenho dos seus vídeos e use essas informações para criar vídeos melhores
• Use hashtags para ajudar mais pessoas a encontrar seus vídeos
• Compartilhe seus vídeos na hora certa para obter mais visualizações

10.2. O que fazer a seguir com seus vídeos do LinkedIn

Agora que você sabe sobre o compartilhamento de vídeos no LinkedIn, veja o que fazer:

1. Planeje seus vídeos

Pense em:

• O que você quer alcançar
• Quem você quer que assista aos seus vídeos
• Que tipo de vídeos fazer

2. Faça bons vídeos

• Crie vídeos que as pessoas queiram assistir
• Experimente diferentes tipos de vídeos (uploads, transmissões ao vivo, anúncios)

3. Compartilhe e converse com outras pessoas

• Publique seus vídeos
• Faça perguntas aos espectadores
• Responder comentários

Etapa O que fazer 1. Plano Escolha metas, público e tipo de vídeo 2. Crie Crie vídeos envolventes e úteis 3. Compartilhe vídeos do Publique e converse com os espectadores

Perguntas frequentes

O que torna um bom vídeo do LinkedIn?

Um bom vídeo do LinkedIn chama a atenção, fornece informações úteis e faz com que as pessoas interajam. Veja como fazer um:

DicaPor que é importanteBoa iluminação e som Faz com que seu vídeo tenha uma aparência e um som claros Introdução forte Capta o interesse das pessoas imediatamente Principais informações no inícioMantém os espectadores assistindoLegendas e imagens Ajuda as pessoas a entenderem sem somDiferentes ângulos de câmera Mantém o vídeo interessante de assistirComprimento certoMantém as pessoas assistindo até o fimLimpa o apelo à ação Diz aos espectadores o que fazer a seguir

Como fazer seus vídeos funcionarem melhor no LinkedIn?

Para fazer com que mais pessoas vejam e curtam seus vídeos do LinkedIn:

O que fazer Como ajudaUse um título claro e curtoInforme às pessoas do que se trata o vídeoEscreva uma boa descriçãoAjuda as pessoas a encontrarem seu vídeoAdicione hashtags Facilita a localização do vídeoMarque pessoas e empresasFaça com que mais pessoas vejam seu vídeoPublique no momento certoAlcance mais pessoasVerifique as estatísticas do seu vídeoAjuda você a criar vídeos melhores na próxima vez

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