Ad Font Customization Tools for Non-Designers

Discover easy-to-use ad font customization tools for non-designers. Explore Canva, Adobe Express, PicMonkey, Easil, and Stencil. Learn about font customization, variety, and flexibility.
Written By
Nitin Mahajan
Published on
October 5, 2024

Looking for easy-to-use ad font customization tools? Whether you're a business owner, marketer, or just someone wanting to spice up your branding without the complex design processes, this guide is for you. We've rounded up some of the best tools that don't require you to be a design expert. Here's a quick overview:

  • Canva: User-friendly with drag-and-drop features, suitable for beginners.
  • Adobe Express: Offers a wide range of fonts and integrates well with other Adobe products.
  • PicMonkey: Great for simple design tasks with straightforward editing options.
  • Easil: Provides over 800 Google Fonts and easy drag-and-drop functionality.
  • Stencil: Ideal for quick, basic design tasks with a simple interface.

Each tool has its pros and cons, but all are designed to make font customization accessible to non-designers. Whether you prioritize ease of use, font variety, customization capabilities, pricing, or integration with other apps, there's something here for everyone.

Quick Comparison

ToolEase of UseFont VarietyCustomizationPricingIntegrationCanvaVery EasyGoodHighFree/Pro versionStrongAdobe ExpressEasyExcellentHighFree/Paid plansStrongPicMonkeyVery EasyFairMediumFree/Paid plansModerateEasilEasyVery GoodHighFree/Paid plansModerateStencilVery EasyGoodMediumFree/Paid plansModerate

Choosing the right tool depends on your specific needs and design experience. However, each of these platforms offers the flexibility and simplicity needed to enhance your ad fonts effortlessly.

Defining Font Customization

Font customization is about tweaking how fonts look—like their style, size, color, and more. This lets brands:

  • Make sure fonts fit their brand style and colors
  • Highlight important words or messages
  • Adjust font sizes for different ad spots
  • Make text easy to read and scan
  • Make sure the font matches the ad's message and what's being sold
  • Make ads stand out and look different

For non-designers, being able to change fonts easily, without messing with codes or manual settings, can help spark creativity.

The Role of Font Variety

Having lots of different fonts to choose from is important. It lets brands pick just the right font that matches their identity and the people they're trying to reach.

More choices mean you can try out different looks to see what works best for your ads and goals. For instance, a big, bold font might be great for an eye-catching ad, while a simple, clear font could be better for an ad with lots of text.

Having many options helps non-designers figure out which fonts catch their audience's eye, based on what looks good rather than just guessing.

Customization Flexibility

It's key to have tools that let you change fonts easily if you're not a designer. Simple ways to tweak font colors, sizes, and layouts mean you can quickly adjust your fonts to get them just right for your ads.

Being able to bring in your own fonts or use ones from other places also gives you more freedom. This helps keep your brand looking consistent and lets you play around with your favorite fonts to make your ads pop.

This flexibility is also great for using fonts across different kinds of ads, like social media posts, banners, emails, and more. Tools that make changing fonts easy for all these formats are super helpful.

Accessibility for Non-Designers

Most of all, font editing tools for non-designers are made to be easy to use. Things like dragging and dropping fonts, seeing changes as you make them, and having simple menus make it easy to work with fonts without needing special skills.

Easy-to-use features, suggested font pairs, and tips on picking fonts help beginners make their ads look good without getting bogged down in technical details. Making things less complicated means more people can make engaging ads with cool fonts.

In short, tools that help you customize fonts easily let non-designers create unique, eye-catching typography for their brand and ads, without needing a lot of tech know-how.

Criteria for Comparison

When looking at different tools for changing fonts in ads, especially for those of us who aren't design experts, here's what to keep in mind:

Ease of Use

First off, the tool should be simple to use. Here's what makes a tool user-friendly:

  • Drag-and-drop features that are easy to figure out
  • Ready-to-go font combinations and designs
  • Straightforward menus without too many complicated options
  • Seeing changes as you make them
  • Helpful hints for choosing fonts

Tools meant for beginners should let you experiment with fonts without needing to know all the technical stuff. They should be all about letting you be creative without the hassle.

Font Variety

It's great to have lots of fonts to pick from. This means:

  • A bunch of built-in fonts
  • The ability to add your own fonts
  • Access to lots of fonts from other places

More options mean you can really find something that fits your style. Plus, it's fun to try out different looks to see what works best.

Customization Capabilities

You'll want tools that make it easy to change how fonts look. This includes being able to:

  • Change font colors
  • Adjust sizes
  • Play with styles like bold or italic
  • Line up texts nicely and space them out
  • Arrange fonts in creative ways

Easy customization lets you tweak fonts so they match your brand and make your ads stand out.

Pricing Options

The best tools offer good features without costing a lot. When looking at prices, think about:

  • Free versions that let you do what you need
  • Paid versions for when you need more features
  • Different prices for different sizes of businesses
  • Prices for teams working together

Finding a tool that fits your budget and needs is important. You want good value for what you pay.

Integration With Design Apps

It's handy when these tools work well with other design software. This includes:

  • Canva
  • Adobe Creative Cloud
  • Tools for social media like Venngage
  • Email platforms

When tools work together with these platforms, it makes your job easier. You can stick with the fonts you like across all your designs and channels using just one tool.

By looking at these points, anyone, even if you're not a designer, can find a tool that makes creating ads with cool fonts easy and fun. The goal is to find a tool that's simple but does everything you need it to.

Comparative Analysis of Font Customization Tools

1. Canva

Canva

Ease of Use

Canva is super easy for anyone, even if you're not good at design. It lets you drag things around and pick new fonts from a list. You see the changes right away, so you can try different looks without hassle. Canva even suggests fonts that go well together, making it easier for beginners.

Font Variety

Canva has more than 100 fonts you can choose from, including basic ones and some that are more unique. You can also add your own fonts if you want something specific. While it doesn't have as many fonts as some other places, it's got plenty for most people's needs.

Customization Options

You can do a lot with fonts in Canva. Change their color, size, style, how far apart the letters are, and how they line up. You can also make text look cool by curving it or adding effects. It's simple to make your text stand out.

Pricing

Canva is free for basic stuff, but there's also a Pro version for $12.99 a month if you need more features. The free version is great for simple tasks, and the Pro version is good if you're doing more complex work.

Integration Capabilities

Canva works well with other apps like Facebook, Instagram, Pinterest, and WordPress. This means you can make something once and use it in many places. It also connects with some email marketing tools. Being able to use the same fonts everywhere makes it easier to keep your brand consistent and work with others.

2. Adobe Express

Adobe Express

Ease of Use

Adobe Express is really straightforward to use, even if you're not a design expert. It has a simple drag-and-drop feature, so you can move things around easily. Plus, it offers preset font combinations and layouts, helping you not to start from zero. You can see your changes right away, which is handy. Even though it has some advanced features, the basics are pretty easy to get the hang of.

Font Variety

With Adobe Express, you get to pick from over 1,300 Google Fonts. That's a lot of styles to explore and find the perfect one for your brand. And if you have a special font you want to use, you can upload that too.

Customization Options

You can change the color, size, spacing between lines and letters, and how your text lines up. You can also make your text bold, italic, or underline it. These options let you adjust your fonts so they really fit your brand's look.

Pricing

Adobe Express has a free version with some basic features. If you need more, there are three paid plans that offer more customization, your own branding, and even white labeling. Prices start at $9.99 a month if you pay for the whole year at once.

Integration Capabilities

Adobe Express connects with other Adobe Creative Cloud apps like Photoshop and Illustrator, which is great if you need to do more complex designs. It also works with tools for social media like Venngage, letting you use the same fonts across different platforms.

3. PicMonkey

PicMonkey

Ease of Use

PicMonkey is really easy for beginners. It has a drag-and-drop feature and ready-to-use design templates that make working with fonts simple. The menus are straightforward, and you can see changes as you make them, letting you try out different font styles easily. It's more about being user-friendly than having lots of advanced options.

Font Variety

PicMonkey has a good mix of common and some fancy fonts, but it doesn't have as many as some other tools. You can add your own fonts if you need something specific. While it's not the top choice for font variety, it has enough for most basic needs.

Customization Options

With PicMonkey, you can change the color, size, and spacing of your fonts. It's pretty good for simple branding tasks but doesn't offer the deep customization that more complex design tools do. It's designed to be easy, not overly complex.

Pricing

PicMonkey's prices start at $7.99 a month, and there's a free trial to try it out. They also have plans for teams. It's priced well for people working alone or in small groups who want an easy design tool.

Integration Capabilities

PicMonkey works well with Facebook, WordPress, and HubSpot, making it easy to keep your look the same across different places. It also lets you work on designs with others, though it's not as connected to other apps as some bigger tools like Canva or Adobe Express.

4. Easil

Easil

Ease of Use

Easil is all about making it simple to change fonts, even if you're not a designer. It lets you drag and drop to see how different fonts look right away. Plus, it offers ready-to-go templates that help you pick the right font combo without much effort. You get to see your changes live, which means you can check out how everything looks before you decide.

Font Variety

Easil gives you more than 800 Google Fonts to play around with. This means lots of styles to check out and find what fits best. You can also upload your own fonts, which is great if you want to keep your brand's unique look.

Customization Options

Easil lets you change:

  • Font colors
  • Sizes
  • Styles like bold and italic
  • How close or far apart letters are
  • How your text lines up

These features let you adjust your fonts so they match your ads and branding just right.

Pricing

Easil has:

  • A free version for basic stuff
  • Paid plans that start at $9 a month for more features
  • Custom prices for big teams

The free version is a good way to see if Easil fits what you need before paying for more options.

Integration Capabilities

Easil works with places like Facebook, Instagram, and Google. This helps you keep your branding consistent everywhere. It also connects with email tools, so you can use the same fonts in your emails. Easil is all about making things work together smoothly.

5. Stencil

Stencil

Ease of Use

Stencil is really straightforward. It has a drag-and-drop system that makes choosing and changing fonts simple, even if you're not a design expert. It suggests fonts and has templates ready to go, so you can see how your font choices look right away. It's great for beginners, but if you're looking for more detailed options, Stencil keeps things basic.

Font Variety

You'll find over 800 Google Fonts in Stencil, plus it lets you add fonts from other places. This is plenty for most projects, but if you're a design pro looking for a wide range of typography options, you might want something more.

Customization Options

Stencil lets you change the color, size, and spacing of your fonts. It's flexible enough for basic branding tasks but doesn't have the deep customization like adjusting the space between individual letters.

Pricing

Stencil has a free version for the basics, with paid plans starting at $9 a month. It's a good deal for individuals or small teams who need a simple tool for design tasks. If you have bigger or more complex needs, you might need to look at other options.

Integration Capabilities

Stencil works well with Facebook, Instagram, Google, and some email platforms. This is helpful if you're keeping your branding simple across different online spaces. However, if you're a larger brand, you might need a tool that connects with more services.

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Pros and Cons

Here's a simple look at the good and bad points of each font editing tool:

ToolProsConsCanva<ul><li>Very easy for anyone to use</li><li>Lots of ways to make fonts look different</li><li>Has a free version</li><li>Works with apps like Facebook and Instagram</li></ul><ul><li>Not as many fonts as some other tools</li><li>You need to pay to use the best features</li></ul>Adobe Express<ul><li>Simple to move things around</li><li>More than 1300 fonts available</li><li>Connects well with other Adobe products</li><li>Has different price options</li></ul><ul><li>Might be expensive for just one person</li><li>Takes time to learn the advanced stuff</li></ul>PicMonkey<ul><li>Really straightforward and easy</li><li>Good price</li><li>Great for simple designs</li></ul><ul><li>Not a lot of font choices</li><li>Doesn't do as much as other tools </li><li>Not as many connections with other apps</li></ul>Easil<ul><li>Easy drag and drop</li><li>Over 800 Google Fonts</li><li>Has both free and paid versions</li><li>Works for social media, ads, and emails</li></ul><ul><li>Not as many fancy options</li><li>Doesn't have complex layout tools</li></ul>Stencil<ul><li>Interface is simple to use</li><li>A good number of fonts</li><li>Has free and cheap paid plans</li><li>Links up with big platforms</li></ul><ul><li>Not a lot of ways to tweak fonts</li><li>Fewer app connections than the big names</li><li>Not great for big or complicated projects</li></ul>

In short:

  • Canva is super user-friendly but doesn't have as many fonts. It's good for quick design jobs.
  • Adobe Express has lots of fonts and lets you do more with them, but it can be a bit much and cost a lot. It's better for people who know a bit about design.
  • PicMonkey is great for easy font changes but doesn't offer a lot of choices or advanced tweaks.
  • Easil makes it simple to switch up fonts with a decent selection and useful templates. It's not for making complex designs though.
  • Stencil keeps it basic for editing fonts, suited for small teams or solo projects. But, it's not the best for deep customization.

Choosing the right tool depends on what you know, how much you want to spend, what you need to design, and how you plan to use your fonts. Knowing these differences helps you pick the best option for you. The aim is to find something that's easy but also does what you need.

How to Choose the Right Font Customization Tool

Picking the best tool for changing fonts depends on what you need and how much you know about design. Here's a simple guide to help you decide:

Your Design Experience

If design isn't your strong suit, go for tools that are straightforward with easy drag-and-drop features and templates ready to use. Canva, PicMonkey, Easil, and Stencil are great for starters.

For those with more design skills, Adobe Express offers more complex options but might take some time to learn.

Features You Need

Think about the font changes you want to make. Is it just about adjusting size, color, and style, or do you need to do more detailed work like spacing and alignment? This will help you choose.

For simple adjustments, PicMonkey and Stencil are fine. Canva, Easil, and Adobe Express give you more control for detailed edits.

Number of Fonts

If having a lot of font options is key, Canva, Easil, Stencil, and Adobe Express have over 800 Google Fonts to choose from. Adobe Express even has more than 1,300 options.

If you need to use specific fonts or want to upload your own, make sure the tool lets you do that.

Compatibility With Other Apps

Think about where else you'll use your fonts - like in emails, on social media, or in ads.

Canva, Easil, and Adobe Express work well with other apps like Facebook, Instagram, and email platforms. Stencil and PicMonkey might not connect as much.

Pricing

Consider how much you can spend. Canva, Easil, PicMonkey, and Stencil have free versions for basic stuff. Adobe Express is pricier but has more features.

Pick the tool that fits your budget but still has everything you need.

Team Collaboration Needs

If you need to work with others on your designs, Canva, PicMonkey, and Easil are good for teamwork. Adobe Express is great if you're using other Adobe apps too.

Look at what each tool offers in terms of ease of use, features, app connections, font choices, cost, and teamwork. Choose the one that fits your needs the best without paying for extras you won't use.

Conclusion

Choosing the right tool to change fonts in your ads and make them look better doesn't have to be hard. These tools help you play with different font styles easily, even if you're not a design pro. Here's what to keep in mind:

  • Easy to Use: Pick something that feels simple, like Canva, PicMonkey, Easil, and Stencil. They should help you get started with tips and ready-made styles.
  • Making Changes: You'll want to be able to adjust things like color, size, and how your text looks. Canva and Adobe Express give you lots of ways to tweak your fonts.
  • Lots of Fonts: It's great to have many fonts to choose from. Adobe Express has the most, with over 1,300. Canva, Easil, and others have plenty, too.
  • Works Well With Other Apps: If you use other apps for your work, like Venngage or Beautiful.ai, find a tool that plays nice with them. Canva and Adobe Express are good at this.
  • Price: There are free options like Canva, PicMonkey, Easil, and Stencil. Adobe Express has more bells and whistles but costs a bit more.

The best font tool helps you make your ads pop without needing to be a design genius. With tools made for beginners, you can find one that lets you express your brand's personality perfectly.

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Nitin Mahajan
Founder & CEO
Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.