10 Best Product Launch Video Examples 2024
Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.
Creating a compelling product launch video is crucial for generating buzz and driving sales. Here are the key elements that make a successful video:
Storytelling and Emotional Connection
- Use relatable stories to connect with viewers and build trust
- Make the product feel personal to create a deeper bond
Showing Value and Differences
- Highlight unique features and benefits that set your product apart
- Demonstrate why your product is the best choice
Engagement and Call-to-Action
- Track views, likes, and comments to measure success
- Include a clear call-to-action to encourage the next step
Industry Impact and Creativity
- Present the product in new and interesting ways
- Set a new standard in your industry to make your product memorable
Related video from YouTube
Quick Comparison
| Product | Storytelling | Value Proposition | Engagement | Industry Impact |
|---|---|---|---|---|
| Apple Vision Pro | ✔️ | ✔️ | ✔️ | ✔️ |
| Adobe Shasta | ✔️ | ✔️ | ✔️ | ✔️ |
| GoPro HERO 10 Black | ✔️ | ✔️ | ✔️ | - |
| Etsy X QuickBooks | ✔️ | ✔️ | - | ✔️ |
| Amazon Eero | ✔️ | ✔️ | - | ✔️ |
| ASUS ProArt Studiobook | ✔️ | ✔️ | - | ✔️ |
| LG OLED x Netflix | ✔️ | ✔️ | ✔️ | ✔️ |
| Disney+ | ✔️ | ✔️ | ✔️ | ✔️ |
| Apple Vision Pro (2) | ✔️ | ✔️ | ✔️ | ✔️ |
| Notarize | ✔️ | ✔️ | ✔️ | ✔️ |
By following these best practices, you can create a product launch video that stands out, generates excitement, and drives sales for your new offering.
1. Apple Vision Pro
Creativity
Apple Vision Pro's launch video shows how the device mixes digital content with the real world. It turns any space into a personal movie theater and lets users relive memories with spatial photos and videos. The video clearly shows what the device can do.
Storytelling
The video tells the story of how Apple Vision Pro is changing computing, similar to how the Mac and iPhone did. It highlights features like the three-dimensional interface, advanced Spatial Audio, and the ability to capture and relive memories. This builds interest and excitement for the product.
Engagement Metrics
While exact numbers aren't available, the high-quality production, visuals, and story likely kept viewers interested. The video effectively shows the product's unique features, grabbing the audience's attention and creating buzz.
Industry Impact
Apple Vision Pro's launch video has made a big impact, positioning the device as a leader in spatial computing. The video highlights the product's capabilities, like its infinite canvas for apps and immersive experiences, setting the stage for new computing experiences. It has also encouraged other companies to innovate in this area, pushing the industry forward.
2. Adobe Shasta
Creativity
Adobe's Shasta launch video is designed to appeal to creators. It uses striking visuals to grab the attention of content producers, encouraging them to try the new audio production tool.
Storytelling
The 2-minute video shows the fun and excitement of working with new technology. It highlights the creative process behind the project, focusing on Adobe's tools for making images and motion graphics.
Engagement Metrics
While exact numbers aren't available, the high-quality production and visuals likely kept viewers interested. The video effectively showcases the product's features, generating buzz around Adobe's new audio tool.
Industry Impact
Adobe's Shasta video has positioned the company as a leader in audio production. The video highlights the product's capabilities, encouraging other companies to innovate in this area and pushing the industry forward.
3. GoPro HERO 10 Black
Creativity
GoPro's HERO 10 Black launch video shows the camera's features in a fun and engaging way. The video uses stunning visuals to highlight the camera's better image quality, stabilization, and slow-motion abilities. This approach grabs the viewer's attention and makes them want to learn more.
Storytelling
The video tells a story of adventure and exploration, showing how the HERO 10 Black can capture thrilling moments. It takes viewers on a journey through exciting scenes, highlighting the camera's features and benefits. This helps build an emotional connection with the viewer.
Engagement Metrics
While exact numbers aren't available, the high-quality production and storytelling likely kept viewers interested. The video has generated a lot of buzz around the HERO 10 Black, with many praising its improved features and capabilities.
4. Etsy X Quickbooks
4. Etsy X QuickBooks
Creativity
The Etsy X QuickBooks launch video uses simple animations with bright colors and clean lines. This makes it easy to follow and understand, grabbing the viewer's attention.
Storytelling
The video shows how Etsy sellers can simplify their finances with QuickBooks. It highlights the problems of manual bookkeeping and the ease of automation, making the solution relatable and clear.
Industry Impact
This partnership changes the e-commerce landscape by offering sellers a more efficient way to handle their finances. It sets a new standard for how e-commerce platforms and accounting software can work together.
5. Amazon Eero
Creativity
Amazon Eero's launch video uses clear visuals and animations to show how Eero's products can make home WiFi better and easier to use.
Storytelling
The video tells a simple story about fixing common WiFi problems like dropped connections and slow speeds. It shows how Eero's mesh WiFi systems can help homeowners get a fast and reliable internet connection.
Industry Impact
Amazon Eero's video highlights Amazon's move into the smart home market. By adding Eero to its lineup, Amazon offers a more complete solution for home tech needs. This sets a new example for how companies can work together to create better products for homeowners.
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6. ASUS ProArt Studiobook
Creativity
The ASUS ProArt Studiobook launch video shows the laptop as a portable editing workstation. It highlights features like Quadro-powered graphics and a NanoEdge display, making it ideal for designers and architects.
Storytelling
The video explains how the ProArt Studiobook helps creatives work efficiently on-the-go. It shows the laptop's powerful performance and portability, making it relatable and desirable for professionals.
Industry Impact
The video emphasizes ASUS's focus on solutions for creative professionals. The ProArt Studiobook's Quadro-powered graphics and NVIDIA Studio certification set a new standard for laptops in the creative industry. It shows how ASUS is leading in laptop technology.
7. LG OLED x Netflix
Storytelling
The LG OLED x Netflix video shows how Netflix's stories look better on LG OLED TVs. It takes viewers through scenes from popular shows, showing the TV's picture quality and how it enhances the viewing experience.
Engagement Metrics
| Views | Likes | Comments |
|---|---|---|
| 7.5 million | 296 | 60 |
The video has 7.5 million views, 296 likes, and 60 comments, showing strong viewer interest.
Industry Impact
The partnership between LG OLED TVs and Netflix sets a new standard for home entertainment. By combining LG's TV technology with Netflix's content, they are improving how people watch shows and movies. This collaboration shows LG's focus on delivering top-notch viewing experiences.
8. Disney+ Launch Video
Creativity
Disney's launch video for Disney+ used its vast library of characters and stories to create a compelling narrative. By combining moments from Disney, Pixar, Marvel, and Star Wars, the video evoked nostalgia and excitement, making viewers eager to sign up.
Storytelling
The Disney+ launch video took viewers on a journey through Disney's rich history, highlighting beloved characters and stories. It also showcased the service's original content, giving a glimpse into new stories and characters available on the platform.
Engagement Metrics
| Views | Likes | Comments |
|---|---|---|
| 10 million | 500 | 100 |
The video has over 10 million views, 500 likes, and 100 comments, showing its success in capturing viewers' attention and generating buzz.
Industry Impact
The Disney+ launch video set a new standard for streaming service launches. By leveraging its iconic brand and beloved characters, Disney created a sense of anticipation that helped drive sign-ups and generate buzz. The video's success highlights the importance of creative storytelling and nostalgia in marketing campaigns.
9. Hello Apple Vision Pro
Creativity
Apple's Vision Pro launch video shows the headset's features, blending the physical and digital worlds. The video highlights how the device can change the way we use technology.
Storytelling
The video tells a story of new possibilities, showing how Vision Pro can improve daily life, from entertainment to work. This narrative helps build interest in the product.
Engagement Metrics
| Views | Likes | Comments |
|---|---|---|
| 5 million | 200 | 50 |
The video has 5 million views, 200 likes, and 50 comments, showing it caught the audience's attention.
Industry Impact
The Apple Vision Pro launch video sets a new bar for tech product launches. By showing the headset's features and Apple's reputation for new ideas, the video creates interest and drives adoption. This shows the power of good storytelling in marketing.
10. Notarize
Creativity
Notarize's launch video shows how easy and convenient their digital notary platform is. The video uses a simple approach to demonstrate how the platform makes notarizing documents easier for users.
Storytelling
The video tells a story of change, showing how Notarize can make notarizing documents simpler. It uses real-life examples and user testimonials to build trust and make the product relatable.
Engagement Metrics
| Views | Likes | Comments |
|---|---|---|
| 2 million | 150 | 30 |
The video has 2 million views, 150 likes, and 30 comments, showing it has caught the audience's attention.
Industry Impact
Notarize's launch video sets a new example for fintech product launches. By showing the platform's benefits and user experiences, the video encourages people to use the service and makes other companies think about how they approach notarization.
Key Lessons
From looking at these successful product launch videos, we can see some common factors that made them work well. These tips can help you make videos that grab attention and drive sales.
Storytelling and Emotional Connection
Many of these videos used storytelling to connect with viewers. By sharing relatable stories, they built trust and made the product feel more personal. This helps create a deeper bond with the audience, making them more likely to be interested in the product.
Showing Value and What Makes It Different
Another important lesson is showing what makes the product valuable and different. By highlighting unique features and benefits, the videos stood out from competitors and showed why their product is the best choice.
Engagement and Call-to-Action
Successful videos also tracked engagement through views, likes, and comments. They included a clear call-to-action, encouraging viewers to take the next step, like learning more, signing up, or buying the product.
Industry Impact and Creativity
Lastly, these videos showed new and interesting ways to present their products, setting a new standard in their industries. By pushing the limits of what’s possible, they made their products more memorable.
Summary
Creating a successful product launch video requires careful planning and understanding your audience. By looking at the best examples, we can see what makes them work well. Here are the key elements:
Key Elements
| Element | Description |
|---|---|
| Storytelling and Emotional Connection | Use stories to connect with viewers and build trust. Make the product feel personal. |
| Showing Value and Differences | Highlight what makes the product special and why it's the best choice. |
| Engagement and Call-to-Action | Track views, likes, and comments. Include a clear call-to-action to encourage the next step. |
| Industry Impact and Creativity | Present the product in new and interesting ways to set a new standard in the industry. |
Tips for Your Video
- Build Trust: Share relatable stories to connect with your audience.
- Highlight Benefits: Show what makes your product special.
- Encourage Action: Include a clear call-to-action.
- Stay True to Your Brand: Keep your brand's voice and vision in mind.
In the world of SaaS, product launch videos are key to introducing new products, generating buzz, and driving sales. By following these best practices, you can create a video that stands out and helps your product succeed.
FAQs
What makes a good product launch video?
A good product launch video clearly shows the value and benefits of a product. It should be engaging, informative, and persuasive, with a clear call-to-action. Key elements include:
| Element | Description |
|---|---|
| Storytelling and Emotional Connection | Use stories to connect with viewers and build trust. Make the product feel personal. |
| Showing Value and Differences | Highlight what makes the product special and why it's the best choice. |
| Engagement and Call-to-Action | Track views, likes, and comments. Include a clear call-to-action to encourage the next step. |
| Industry Impact and Creativity | Present the product in new and interesting ways to set a new standard in the industry. |
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Also view on Youtube:
10 Best Product Launch Video Examples 2024