Essential idea-to-video Tools and Comparisons for Success

Discover essential AI-powered video creation tools and comparisons for success. Learn about Pictory, InVideo, Jasper, WriteSonic, Descript, Adobe Premiere Pro, Subly, Auris, Eleven Labs Prime Voice AI, and Murf.
Essential idea-to-video Tools and Comparisons for Success
Written By
Nitin Mahajan
Published on
January 9, 2025

Looking to turn your ideas into engaging videos? Here's a quick guide to 10 top AI-powered video creation tools:

ToolMain UseBest ForPictoryText to videoQuick video creationInVideoMarketing videosSocial media contentJasperAI content creationScript writingWriteSonicAI writing assistantVideo ideationDescriptVideo/audio editingPodcast creatorsAdobe Premiere ProPro video editingExperienced editorsSublyAdding subtitlesAccessibilityAurisText-to-speechVoiceoversEleven Labs Prime Voice AIAI voice generationCustom voicesMurfVoice cloning/editingMultilingual content

Quick Comparison:

FeaturePictoryInVideoEase of UseVery simpleMore complexText-to-VideoStrongGoodVideo EditingBasicAdvancedTemplatesLimitedMany optionsMobile AppNoYesPriceLowerHigher

Choose Pictory for easy text-to-video conversion or InVideo for more advanced editing. Consider your specific needs, budget, and technical skills when selecting the right tool.

Related video from YouTube

1. Pictory

Pictory

Pictory is a tool that helps you make videos from text. It's good for turning long videos into short clips, making sales videos from scripts, and changing blog posts into videos. It also adds captions to videos automatically.

Features

Pictory can:

  • Turn text into video
  • Make videos from scripts
  • Change articles into videos
  • Write out what's said in videos
  • Let you drag and drop to make videos
  • Add computer voices to videos in different languages

Pricing

Pictory has three plans:

PlanCost per monthWhat you getStandard$19- 30 videos per month
- Videos up to 10 minutes long
- 10 hours of video writing
- 3 branded templatesPremium$39- 60 videos per month
- Videos up to 20 minutes long
- 20 hours of video writing
- 10 branded templatesEnterpriseContact for priceCustom features

Output Quality

Pictory makes good-looking videos. The computer helps make sure the videos make sense and are easy to follow.

User Interface

Pictory is easy to use, even if you're not good with computers. You can drag and drop to make videos, and it adds captions by itself, which saves time.

2. InVideo

InVideo

InVideo is a video editing tool that uses AI to make editing easier and improve video quality. It helps users create good-looking videos without needing much experience.

Features

InVideo's AI helps users:

  • Make videos look more professional
  • Find images that fit the video's topic
  • Create images and suggest video templates
  • Focus on telling a story instead of technical details

Pricing

InVideo offers different plans:

PlanCostWhat you getFree$0Basic featuresPlus$20/month- Unlimited AI use
- 100 GB storage
- No InVideo logo
- 2.5 million+ media filesEnterpriseCustomSpecial features for big businesses

Output Quality

InVideo's AI helps make videos that look good and grab people's attention. The tool has many features to help create impressive videos.

User Interface

InVideo is easy to use, even for beginners. It has:

  • A simple design
  • Ready-to-use templates
  • Lots of images and videos to choose from

These features help users make good videos without much effort.

3. Jasper

Jasper

Jasper is an AI tool that helps make videos quickly and easily. It's good for businesses and people who want to create engaging videos without needing to be tech experts.

Features

Jasper can:

  • Edit videos
  • Suggest videos based on what you like
  • Add clickable parts, quizzes, and polls to videos
  • Test different versions of a video
  • Add effects and smooth transitions
  • Help teams work together on videos

Pricing

Jasper doesn't show its prices online. You need to ask them for a quote based on what you need.

Output Quality

Jasper's AI helps make videos look professional. It has good editing tools and effects to make videos that people will want to watch.

User Interface

Jasper is easy to use. Its design is simple and clean, so you can find what you need and make videos without being a tech expert.

FeatureDescriptionVideo editingAdvanced tools to edit your videosPersonalizationSuggests videos based on your preferencesInteractive elementsAdd clickable parts, quizzes, and pollsTestingCompare different versions of your videoEffectsHigh-quality effects and smooth transitionsTeam toolsFeatures to help teams work together

4. WriteSonic

WriteSonic

WriteSonic is a tool that uses AI to help people write content quickly. It's good for making different types of written content for websites and social media.

Features

WriteSonic can:

  • Write articles, blog posts, and product descriptions
  • Change the writing style to match your brand
  • Make content that search engines like
  • Work in more than 25 languages

Pricing

WriteSonic has different prices for different needs. You need to ask them for a price based on what you want.

Output Quality

WriteSonic's AI writes good content that:

  • Is easy to read
  • Gives useful information
  • Works well with search engines

The AI makes sure the writing is good and doesn't have mistakes.

User Interface

WriteSonic is easy to use. Even if you're not good with computers, you can:

  • Find what you need quickly
  • Use all the features without trouble

FeatureWhat it doesAI writingCreates different types of contentBrand matchingChanges writing style to fit your brandSEO helpMakes content that search engines likeMany languagesWorks in more than 25 languagesEasy to useSimple design that's easy to understand

5. Descript

Descript

Descript is a video editing tool that uses AI to help make videos. It's good for marketers who need to make videos quickly and well.

Features

Descript makes video editing easier by:

  • Letting you edit videos like you're writing a document
  • Using AI for voiceovers and changing voices
  • Making it easy to fix mistakes in recordings
  • Helping teams work together
  • Using AI to make people look at the camera in videos

Pricing

PlanCostWhat you getFree$0- 1 hour of writing out what's said in videos
- 1 video without a logo at 720pCreator$12/month- 10 hours of writing out what's said in videos
- As many videos as you want without a logo at up to 4k

Output Quality

Descript's AI helps make good videos. It can:

  • Write out what's said in videos and audio
  • Make subtitles for videos
  • Let you search for words in the audio

User Interface

Descript is easy to use. You can:

  • Edit videos by changing the words written out
  • Remove parts of the video by highlighting the words
  • Add extra video clips, pictures, and sounds easily

FeatureHow it worksEdit by textChange the video by editing the wordsRemove partsHighlight words to cut out video partsAdd extrasEasily put in more video, pictures, and sounds

6. Adobe Premiere Pro

Adobe Premiere Pro

Adobe Premiere Pro is a top video editing software used by many video makers. It's part of Adobe's Creative Cloud and has many tools to help make good videos.

Features

Adobe Premiere Pro can do many things:

  • Add or remove things from videos using AI
  • Make video clips longer
  • Edit videos by changing words, like in a document
  • Make speech sound clearer
  • Change video colors to look better

Pricing

You can get Adobe Premiere Pro as part of Adobe Creative Cloud. Here are the prices:

PlanCostWhat you getIndividual$20.99/monthPremiere Pro and other Adobe appsBusiness$52.99/monthPremiere Pro, other Adobe apps, and business toolsStudent and Teacher$52.99/monthPremiere Pro, other Adobe apps, and school tools

Output Quality

Adobe Premiere Pro helps make high-quality videos. It has good tools for both sound and picture, so you can make great videos for social media or even movies.

User Interface

Premiere Pro is easy to use, even if you're new to video editing. The screen is clean and organized, so you can find what you need. You can also change how it looks to fit what you like.

FeatureWhat it doesClean designEasy to find toolsCan be changedSet up the screen how you wantFor all skill levelsGood for beginners and experts

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7. Subly

Subly

Subly is a tool that helps add subtitles to videos in many languages. It's easy to use and works well for teams.

Features

Subly can:

  • Make subtitles in many languages by itself
  • Let teams work together and give quick feedback
  • Help you fix subtitles and make them fit different cultures
  • Work with different file types like SRT, VTT, and MP4
  • Put subtitles directly on videos
  • Change speech to text and translate in over 100 languages

Pricing

Subly has two main plans:

PlanWhat you getPersonal- 1080p video quality
- Subtitles and captions
- Speech to text
- Translation in 100+ languages
- Video formatting
- Add subtitles to video
- Upload and download different file typesBusiness- All Personal features
- 4K video quality
- Folder management
- 1 user account
- 720 minutes of subtitles per year
- Extra minutes cost $0.25 each
- 5GB storage

You can try Subly for free for 7 days.

Output Quality

Subly makes good subtitles and translations. It uses smart computer programs to change text into many languages, so more people can watch your videos.

User Interface

Subly is easy to use, even if you're new to video work. The screen is neat and simple, so you can find what you need quickly. You can also change how it looks to fit what you like.

FeatureDescriptionClean designEasy to find toolsCan be changedSet up the screen how you wantFor everyoneGood for beginners and experts

8. Auris

Auris

Auris is a tool that helps make videos better. Here's what it can do:

Features

FeatureWhat it doesChange audio to textTurns spoken words into written wordsChange video to textGets words from videos and writes them downTranslate videoChanges video words to other languagesSend to YouTubePuts videos with words on YouTubeAdd words to videoPuts words at the bottom of videosGet words fileGives you the video words in different file typesChange how words lookLets you pick how the words look on the video

Pricing

Auris has different prices for different people:

PlanWho it's forBusinessCompanies that need correct words for videosVideo makersPeople who make videos and want more people to watchSchoolsPlaces that teach and want to help more people understand videos

9. Eleven Labs Prime Voice AI

Eleven Labs Prime Voice AI

Eleven Labs Prime Voice AI is a tool that makes computer voices sound more like real people. It's easy to use and helps create good voiceovers for videos and other projects.

Features

Eleven Labs Prime Voice AI can do several things:

  • Turn text into speech in many languages
  • Make new voices by copying real voices
  • Change videos to different languages
  • Create new computer voices from scratch

Pricing

Eleven Labs has different prices for different needs:

PlanPriceWhat you getFree$010,000 characters/month, 3 custom voicesStarter$5/month100,000 characters/month, 10 custom voicesCreator$22/month1,000,000 characters/month, 20 custom voicesIndependent Publisher$99/month5,000,000 characters/month, 50 custom voicesGrowing Business$330/month20,000,000 characters/month, 100 custom voicesEnterpriseAsk for priceSpecial plans for big companies

Eleven Labs Prime Voice AI is a good tool for making computer voices sound real. It has many options and prices to fit different needs. Many people who make videos and content like to use it because it works well and is easy to use.

10. Murf

Murf

Features

Murf AI is a tool that makes computer voices for videos. It can:

  • Make voices in over 120 different sounds and 20+ languages
  • Let you change how the voice sounds
  • Give you music, pictures, and videos to use
  • Help you make videos easily
  • Change the sound of voices you already have

Pricing

Murf AI has different prices:

PlanPriceWhat you getFree$032 voices, 2 projects, 10 minutes of voiceBasic$23/monthMore voices, 24 hours of voice per year, musicPlus$39/monthAll voices, 48 hours of voice per year, more helpBusiness$79/monthNo limits, special help for your companyBusiness Plus$159/monthEverything in Plus, extra features

You can choose the plan that fits what you need.

Output Quality

Murf AI makes voices that sound very real. The voices are clear and easy to understand.

User Interface

Murf AI is easy to use. You can:

  • Find what you need quickly
  • Control how your voice sounds
  • Add music and pictures easily

Even if you're new to making videos, you can use Murf AI without trouble.

Good and Bad Points

Let's compare Pictory and InVideo to help you choose the right tool. Here's a breakdown of their strengths and weaknesses:

FeaturePictoryInVideoEase of UseSimple, beginner-friendlyMore complex, takes time to learnText-to-VideoStrong featuresGood features, but not as strong as PictoryVideo EditingBasic toolsAdvanced toolsTemplatesFewer optionsMany optionsMobile AppNot availableAvailableCustomer SupportHelpfulLimited resourcesPricingMore affordableMore expensive

Pictory

Good Points:

  • Easy to use for beginners
  • Great for turning text into videos
  • AI voices in different languages
  • Helpful customer support

Bad Points:

InVideo

Good Points:

  • Advanced video editing tools
  • Many templates to choose from
  • Mobile app for editing on the go
  • Works with Hootsuite for social media

Bad Points:

  • Takes longer to learn
  • Costs more than Pictory
  • Less customer support

When picking between Pictory and InVideo, think about what you need most. If you want something simple to turn text into videos, Pictory might be better. If you need more advanced editing tools and don't mind spending time learning, InVideo could be the right choice.

Wrap-up

Picking the right tool to turn your ideas into videos can be hard. There are many options to choose from. This article looked at two popular tools: Pictory and InVideo.

Here's a quick comparison of Pictory and InVideo:

FeaturePictoryInVideoEasy to useVery easyTakes time to learnText to videoVery goodGoodVideo editingBasicAdvancedTemplatesFewManyMobile appNoYesHelp for usersGoodLimitedPriceLowerHigher

When choosing between Pictory and InVideo, think about what you need:

  • If you want to turn text into videos quickly and easily, Pictory might be better for you.
  • If you need more advanced editing tools and don't mind spending time learning, InVideo could be a good choice.

Remember to think about:

  • How much you can change the videos
  • What kind of editing you need to do
  • How easy the tool is to use

FAQs

Which AI tool is best for video creation?

Synthesia is a top AI video generator. It helps make:

You can create these videos using AI avatars from text.

What is the easiest video editor for beginners?

For those new to video editing, start with simple tools:

ToolBest forFilmoraBeginnersiMovieBeginnersMedia Composer | FirstQuick learners aiming for pro skills

If you want to work in film or TV, try Media Composer | First. It's harder to use but helps you learn more.

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Nitin Mahajan
Founder & CEO
Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.
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