Essential idea-to-video Tools and Comparisons for Success
Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.
Looking to turn your ideas into engaging videos? Here's a quick guide to 10 top AI-powered video creation tools:
| Tool | Main Use | Best For |
|---|---|---|
| Pictory | Text to video | Quick video creation |
| InVideo | Marketing videos | Social media content |
| Jasper | AI content creation | Script writing |
| WriteSonic | AI writing assistant | Video ideation |
| Descript | Video/audio editing | Podcast creators |
| Adobe Premiere Pro | Pro video editing | Experienced editors |
| Subly | Adding subtitles | Accessibility |
| Auris | Text-to-speech | Voiceovers |
| Eleven Labs Prime Voice AI | AI voice generation | Custom voices |
| Murf | Voice cloning/editing | Multilingual content |
Quick Comparison:
| Feature | Pictory | InVideo |
|---|---|---|
| Ease of Use | Very simple | More complex |
| Text-to-Video | Strong | Good |
| Video Editing | Basic | Advanced |
| Templates | Limited | Many options |
| Mobile App | No | Yes |
| Price | Lower | Higher |
Choose Pictory for easy text-to-video conversion or InVideo for more advanced editing. Consider your specific needs, budget, and technical skills when selecting the right tool.
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1. Pictory
Pictory is a tool that helps you make videos from text. It's good for turning long videos into short clips, making sales videos from scripts, and changing blog posts into videos. It also adds captions to videos automatically.
Features
Pictory can:
- Turn text into video
- Make videos from scripts
- Change articles into videos
- Write out what's said in videos
- Let you drag and drop to make videos
- Add computer voices to videos in different languages
Pricing
Pictory has three plans:
| Plan | Cost per month | What you get |
|---|---|---|
| Standard | $19 | - 30 videos per month - Videos up to 10 minutes long - 10 hours of video writing - 3 branded templates |
| Premium | $39 | - 60 videos per month - Videos up to 20 minutes long - 20 hours of video writing - 10 branded templates |
| Enterprise | Contact for price | Custom features |
Output Quality
Pictory makes good-looking videos. The computer helps make sure the videos make sense and are easy to follow.
User Interface
Pictory is easy to use, even if you're not good with computers. You can drag and drop to make videos, and it adds captions by itself, which saves time.
2. InVideo
InVideo is a video editing tool that uses AI to make editing easier and improve video quality. It helps users create good-looking videos without needing much experience.
Features
InVideo's AI helps users:
- Make videos look more professional
- Find images that fit the video's topic
- Create images and suggest video templates
- Focus on telling a story instead of technical details
Pricing
InVideo offers different plans:
| Plan | Cost | What you get |
|---|---|---|
| Free | $0 | Basic features |
| Plus | $20/month | - Unlimited AI use - 100 GB storage - No InVideo logo - 2.5 million+ media files |
| Enterprise | Custom | Special features for big businesses |
Output Quality
InVideo's AI helps make videos that look good and grab people's attention. The tool has many features to help create impressive videos.
User Interface
InVideo is easy to use, even for beginners. It has:
- A simple design
- Ready-to-use templates
- Lots of images and videos to choose from
These features help users make good videos without much effort.
3. Jasper
Jasper is an AI tool that helps make videos quickly and easily. It's good for businesses and people who want to create engaging videos without needing to be tech experts.
Features
Jasper can:
- Edit videos
- Suggest videos based on what you like
- Add clickable parts, quizzes, and polls to videos
- Test different versions of a video
- Add effects and smooth transitions
- Help teams work together on videos
Pricing
Jasper doesn't show its prices online. You need to ask them for a quote based on what you need.
Output Quality
Jasper's AI helps make videos look professional. It has good editing tools and effects to make videos that people will want to watch.
User Interface
Jasper is easy to use. Its design is simple and clean, so you can find what you need and make videos without being a tech expert.
| Feature | Description |
|---|---|
| Video editing | Advanced tools to edit your videos |
| Personalization | Suggests videos based on your preferences |
| Interactive elements | Add clickable parts, quizzes, and polls |
| Testing | Compare different versions of your video |
| Effects | High-quality effects and smooth transitions |
| Team tools | Features to help teams work together |
4. WriteSonic
WriteSonic is a tool that uses AI to help people write content quickly. It's good for making different types of written content for websites and social media.
Features
WriteSonic can:
- Write articles, blog posts, and product descriptions
- Change the writing style to match your brand
- Make content that search engines like
- Work in more than 25 languages
Pricing
WriteSonic has different prices for different needs. You need to ask them for a price based on what you want.
Output Quality
WriteSonic's AI writes good content that:
- Is easy to read
- Gives useful information
- Works well with search engines
The AI makes sure the writing is good and doesn't have mistakes.
User Interface
WriteSonic is easy to use. Even if you're not good with computers, you can:
- Find what you need quickly
- Use all the features without trouble
| Feature | What it does |
|---|---|
| AI writing | Creates different types of content |
| Brand matching | Changes writing style to fit your brand |
| SEO help | Makes content that search engines like |
| Many languages | Works in more than 25 languages |
| Easy to use | Simple design that's easy to understand |
5. Descript
Descript is a video editing tool that uses AI to help make videos. It's good for marketers who need to make videos quickly and well.
Features
Descript makes video editing easier by:
- Letting you edit videos like you're writing a document
- Using AI for voiceovers and changing voices
- Making it easy to fix mistakes in recordings
- Helping teams work together
- Using AI to make people look at the camera in videos
Pricing
| Plan | Cost | What you get |
|---|---|---|
| Free | $0 | - 1 hour of writing out what's said in videos - 1 video without a logo at 720p |
| Creator | $12/month | - 10 hours of writing out what's said in videos - As many videos as you want without a logo at up to 4k |
Output Quality
Descript's AI helps make good videos. It can:
- Write out what's said in videos and audio
- Make subtitles for videos
- Let you search for words in the audio
User Interface
Descript is easy to use. You can:
- Edit videos by changing the words written out
- Remove parts of the video by highlighting the words
- Add extra video clips, pictures, and sounds easily
| Feature | How it works |
|---|---|
| Edit by text | Change the video by editing the words |
| Remove parts | Highlight words to cut out video parts |
| Add extras | Easily put in more video, pictures, and sounds |
6. Adobe Premiere Pro
Adobe Premiere Pro is a top video editing software used by many video makers. It's part of Adobe's Creative Cloud and has many tools to help make good videos.
Features
Adobe Premiere Pro can do many things:
- Add or remove things from videos using AI
- Make video clips longer
- Edit videos by changing words, like in a document
- Make speech sound clearer
- Change video colors to look better
Pricing
You can get Adobe Premiere Pro as part of Adobe Creative Cloud. Here are the prices:
| Plan | Cost | What you get |
|---|---|---|
| Individual | $20.99/month | Premiere Pro and other Adobe apps |
| Business | $52.99/month | Premiere Pro, other Adobe apps, and business tools |
| Student and Teacher | $52.99/month | Premiere Pro, other Adobe apps, and school tools |
Output Quality
Adobe Premiere Pro helps make high-quality videos. It has good tools for both sound and picture, so you can make great videos for social media or even movies.
User Interface
Premiere Pro is easy to use, even if you're new to video editing. The screen is clean and organized, so you can find what you need. You can also change how it looks to fit what you like.
| Feature | What it does |
|---|---|
| Clean design | Easy to find tools |
| Can be changed | Set up the screen how you want |
| For all skill levels | Good for beginners and experts |
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7. Subly
Subly is a tool that helps add subtitles to videos in many languages. It's easy to use and works well for teams.
Features
Subly can:
- Make subtitles in many languages by itself
- Let teams work together and give quick feedback
- Help you fix subtitles and make them fit different cultures
- Work with different file types like SRT, VTT, and MP4
- Put subtitles directly on videos
- Change speech to text and translate in over 100 languages
Pricing
Subly has two main plans:
| Plan | What you get |
|---|---|
| Personal | - 1080p video quality - Subtitles and captions - Speech to text - Translation in 100+ languages - Video formatting - Add subtitles to video - Upload and download different file types |
| Business | - All Personal features - 4K video quality - Folder management - 1 user account - 720 minutes of subtitles per year - Extra minutes cost $0.25 each - 5GB storage |
You can try Subly for free for 7 days.
Output Quality
Subly makes good subtitles and translations. It uses smart computer programs to change text into many languages, so more people can watch your videos.
User Interface
Subly is easy to use, even if you're new to video work. The screen is neat and simple, so you can find what you need quickly. You can also change how it looks to fit what you like.
| Feature | Description |
|---|---|
| Clean design | Easy to find tools |
| Can be changed | Set up the screen how you want |
| For everyone | Good for beginners and experts |
8. Auris
Auris is a tool that helps make videos better. Here's what it can do:
Features
| Feature | What it does |
|---|---|
| Change audio to text | Turns spoken words into written words |
| Change video to text | Gets words from videos and writes them down |
| Translate video | Changes video words to other languages |
| Send to YouTube | Puts videos with words on YouTube |
| Add words to video | Puts words at the bottom of videos |
| Get words file | Gives you the video words in different file types |
| Change how words look | Lets you pick how the words look on the video |
Pricing
Auris has different prices for different people:
| Plan | Who it's for |
|---|---|
| Business | Companies that need correct words for videos |
| Video makers | People who make videos and want more people to watch |
| Schools | Places that teach and want to help more people understand videos |
9. Eleven Labs Prime Voice AI
Eleven Labs Prime Voice AI is a tool that makes computer voices sound more like real people. It's easy to use and helps create good voiceovers for videos and other projects.
Features
Eleven Labs Prime Voice AI can do several things:
- Turn text into speech in many languages
- Make new voices by copying real voices
- Change videos to different languages
- Create new computer voices from scratch
Pricing
Eleven Labs has different prices for different needs:
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 10,000 characters/month, 3 custom voices |
| Starter | $5/month | 100,000 characters/month, 10 custom voices |
| Creator | $22/month | 1,000,000 characters/month, 20 custom voices |
| Independent Publisher | $99/month | 5,000,000 characters/month, 50 custom voices |
| Growing Business | $330/month | 20,000,000 characters/month, 100 custom voices |
| Enterprise | Ask for price | Special plans for big companies |
Eleven Labs Prime Voice AI is a good tool for making computer voices sound real. It has many options and prices to fit different needs. Many people who make videos and content like to use it because it works well and is easy to use.
10. Murf
Features
Murf AI is a tool that makes computer voices for videos. It can:
- Make voices in over 120 different sounds and 20+ languages
- Let you change how the voice sounds
- Give you music, pictures, and videos to use
- Help you make videos easily
- Change the sound of voices you already have
Pricing
Murf AI has different prices:
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 32 voices, 2 projects, 10 minutes of voice |
| Basic | $23/month | More voices, 24 hours of voice per year, music |
| Plus | $39/month | All voices, 48 hours of voice per year, more help |
| Business | $79/month | No limits, special help for your company |
| Business Plus | $159/month | Everything in Plus, extra features |
You can choose the plan that fits what you need.
Output Quality
Murf AI makes voices that sound very real. The voices are clear and easy to understand.
User Interface
Murf AI is easy to use. You can:
- Find what you need quickly
- Control how your voice sounds
- Add music and pictures easily
Even if you're new to making videos, you can use Murf AI without trouble.
Good and Bad Points
Let's compare Pictory and InVideo to help you choose the right tool. Here's a breakdown of their strengths and weaknesses:
| Feature | Pictory | InVideo |
|---|---|---|
| Ease of Use | Simple, beginner-friendly | More complex, takes time to learn |
| Text-to-Video | Strong features | Good features, but not as strong as Pictory |
| Video Editing | Basic tools | Advanced tools |
| Templates | Fewer options | Many options |
| Mobile App | Not available | Available |
| Customer Support | Helpful | Limited resources |
| Pricing | More affordable | More expensive |
Pictory
Good Points:
- Easy to use for beginners
- Great for turning text into videos
- AI voices in different languages
- Helpful customer support
Bad Points:
- Fewer templates and customization options
- Basic video editing tools
- No mobile app
InVideo
Good Points:
- Advanced video editing tools
- Many templates to choose from
- Mobile app for editing on the go
- Works with Hootsuite for social media
Bad Points:
- Takes longer to learn
- Costs more than Pictory
- Less customer support
When picking between Pictory and InVideo, think about what you need most. If you want something simple to turn text into videos, Pictory might be better. If you need more advanced editing tools and don't mind spending time learning, InVideo could be the right choice.
Wrap-up
Picking the right tool to turn your ideas into videos can be hard. There are many options to choose from. This article looked at two popular tools: Pictory and InVideo.
Here's a quick comparison of Pictory and InVideo:
| Feature | Pictory | InVideo |
|---|---|---|
| Easy to use | Very easy | Takes time to learn |
| Text to video | Very good | Good |
| Video editing | Basic | Advanced |
| Templates | Few | Many |
| Mobile app | No | Yes |
| Help for users | Good | Limited |
| Price | Lower | Higher |
When choosing between Pictory and InVideo, think about what you need:
- If you want to turn text into videos quickly and easily, Pictory might be better for you.
- If you need more advanced editing tools and don't mind spending time learning, InVideo could be a good choice.
Remember to think about:
- How much you can change the videos
- What kind of editing you need to do
- How easy the tool is to use
FAQs
Which AI tool is best for video creation?
Synthesia is a top AI video generator. It helps make:
- Training videos
- How-to videos
- Product marketing videos
You can create these videos using AI avatars from text.
What is the easiest video editor for beginners?
For those new to video editing, start with simple tools:
| Tool | Best for |
|---|---|
| Filmora | Beginners |
| iMovie | Beginners |
| Media Composer | First | Quick learners aiming for pro skills |
If you want to work in film or TV, try Media Composer | First. It's harder to use but helps you learn more.
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Also view on Youtube:
Essential idea-to-video Tools and Comparisons for Success