Looking for a User-Friendly AdRoll Alternative? Whether you're a small business owner or someone not too keen on navigating complex software, finding an easy-to-use platform for your online ads is crucial. Here’s a quick overview of three great alternatives to AdRoll that are simple yet effective:
Each platform has its unique strengths, from targeting capabilities to integration options, and they all focus on making the ad management process as hassle-free as possible. Here's a quick comparison to help you decide which might be the best fit for your business needs:
PlatformEase of UseKey FeaturesPricingIntegration CapabilitiesGoogle AdsUser-friendly ad maker, straightforward dashboardAutomated bidding, audience targeting, ad extensionsPay per click, no fixed monthly fee for standard accountsIntegrates with Google Analytics, Shopify, and moreFacebook AdsSimple guide for ad creation, phone-friendly adsDetailed targeting, automated rules, audience insightsBidding system, pay for interactionsConnects with Facebook Pixel, Business ManagerMicrosoft AdvertisingStep-by-step ad creation, template useAutomated bidding, audience targeting, remarketingNo monthly fees, charged per clickWorks with online shops, CRM systems
Choosing the right platform depends on your specific business needs and where your target audience spends their time online. It's worth exploring each option to find the best fit for your ad campaigns.
These points help us figure out which AdRoll alternatives are the best for those who want something easy to use but still powerful enough to get their ads out there effectively.
Google Ads is made to be simple for small business owners who aren't tech wizards. It's got a straightforward setup with clear instructions and help along the way. Here's what makes it easy:
Google does a lot of the behind-the-scenes work to make sure your ads reach the right people without making you sweat over the details.
With Google Ads, you pay only when someone clicks on your ad. Here's how it works:
Most small businesses will be fine with a standard account, paying based on how many clicks they get.
Google Ads works with:
It also has tools and codes to help track sales and connect with other apps, making it easier to see everything in one place.
Facebook Ads is pretty straightforward, making it easy for anyone, even if you're not a tech pro, to start advertising. Here's why it's user-friendly:
The platform walks you through the whole process, from making your ad to picking who sees it and managing your budget, without making it complicated.
Facebook Ads uses a bidding system where you decide how much you're willing to spend for clicks or actions. You only pay when someone interacts with your ad. The cost can change depending on how many other ads are competing for space.
Facebook Ads connects with:
It also lets you use its API and the Facebook SDK for custom connections with other tools you use.
Microsoft Advertising is great for small business owners who don't want to get bogged down in tech details. Here's why it's easy to use:
The setup is straightforward, so you can start advertising quickly. Plus, if you get stuck, there's plenty of help available.
You pay only if someone clicks on your ad. The cost depends on various things, like how much competition there is.
Microsoft Advertising can work with:
You can also connect it with other software you use through its API.
When we look at Google Ads, Facebook Ads, and Microsoft Advertising compared to AdRoll, we're checking out a few main things to see which one is easier for people who aren't tech-savvy.
All three options try to make things straightforward for you to create and manage ads without needing to know a lot of tech stuff.
Overall, these alternatives might be just as easy or even easier to use than AdRoll.
These platforms have great tools to help you reach the right people, automate some decisions, understand how your ads are doing, and show your ads again to visitors.
They seem to offer as much or more than AdRoll when it comes to features.
They all use a system where you pay based on how many people click on your ads, with no required monthly fees. This makes it easier to manage your budget.
Their pricing models are good for small businesses.
These platforms let you connect with important tools like online shops, email services like MailChimp and Klaviyo, CRM systems, and software for checking your ad performance.
Their ability to work with other tools seems just as good or better than what AdRoll offers.
In short, Google Ads, Facebook Ads, and Microsoft Advertising are good options for people who want something simple but effective, with features, pricing, and ways to connect with other tools that are as good or better than AdRoll.
Let's break down the good and not-so-good points of the main alternatives to AdRoll we've looked at. This quick summary will help you figure out which one might be the best choice for your business.
PlatformProsConsGoogle Ads- Super user-friendly ad maker
- Great at targeting the right people
- Gives you lots of data to see how ads are doing
- Lets you adjust how much you spend
- Works well with other Google stuff- Needs time to get just right
- Could give more details in reportsFacebook Ads- Easy to make ads
- Can very specifically target ads
- Has a tracker for seeing results
- Integrates with Facebook stuff really well
- Doesn't cost too much- Reporting could be better
- Not great if you use tools outside of Facebook
- Takes extra steps to limit ad repeats
- Learning all the features takes timeMicrosoft Advertising- Guides you through making ads
- Uses templates to help start
- Good prices for clicks
- Can target ads to people who visited before
- Connects with some Microsoft tools- Not as good at targeting as others
- Less choice in how you spend
- Not as popular in some business areas
- Reports could give more info
Google Ads is really good because it's easy for beginners but also has lots of tools for those who want to dig deeper. It also plays nice with other Google services.
Facebook Ads is great for getting your ads in front of the right eyes without spending a lot, but tracking how well your ads do outside of Facebook can be tricky.
Microsoft Advertising is quick to set up but might not have all the fancy targeting and reporting features of the others.
The best choice depends on what you're looking for and where your customers hang out online. Trying out different ones is the best way to see what fits your business.
After looking into it, Google Ads, Facebook Ads, and Microsoft Advertising are all good choices if you're running a small business and need an easy way to handle your ads.
Here's a quick recap of what we found:
Ease of Use
All three options make it pretty simple to create ads and get your campaign going. They have helpful guides and tools to help you start. Google Ads and Microsoft Advertising are particularly good because they offer templates to make things even easier.
Key Features
These platforms have everything you need to target your ads right, automate some of the work, understand how your ads are doing, and bring back people who visited your site before. Facebook is really good at tracking sales that happen offline, and Microsoft Advertising works well with Bing.
Pricing
They all let you pay only when someone clicks on your ad, which is great for keeping costs down. There are no monthly fees for the basic setup.
Integration
They work well with online stores like Shopify, email services like MailChimp and Klaviyo, and CRM systems like Salesforce. They also offer ways to connect with other tools you might use.
Choosing the right one depends on what you're selling and who you're trying to reach. Google Ads is great for its targeting and analytics. Facebook Ads is perfect for getting your ads in front of the exact right people and tracking in-store sales. Microsoft Advertising is a good start for ads on the Bing network.
It's a good idea to try a little bit of everything to see what works best for your business. It takes time to get your ads just right, but these platforms give you lots of data to help you make good decisions.
Google Ads shows your ads to people when they search on Google, focusing on what they're looking for and where they are. AdRoll, on the other hand, helps you show ads to people who have visited your website before, no matter where they go online next.
Google Ads helps you find new people who might be interested in what you offer, while AdRoll keeps reminding people who already know you to come back.
AdRoll is popular in the US, with over 31,000 businesses using it, including in the UK, Canada, Australia, and India. It's mostly used by online stores wanting to remind people about their products and get them to come back and buy.
Yes, AdRoll is like a one-stop shop that lets you place ads in different places online, including on websites, social media, and videos, all from one place. It helps you manage your ads across these different spots, aiming to get you the best results for your money and makes it easier to see how your ads are doing.
App AdRoll is a tool specifically for mobile apps. It helps app owners show ads to people who have used their app before, across the web, on social media, and in other apps. This way, they can encourage people to use the app again. It comes with tools to help you see how well your ads are working and make them better.