Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.
Looking for top tools to create and manage social media content? Here's a quick overview of 12 popular solutions:
Tool | Best For | Key Features |
---|---|---|
Canva | Easy graphic design | Templates, free images, content planner |
Adobe Creative Cloud | Professional multimedia | Templates, stock assets, brand kit |
Visme | Interactive graphics | Infographics, animations, analytics |
Hootsuite | Social media management | Multi-platform scheduling, analytics |
Miro | Team collaboration | Digital whiteboard, templates, integrations |
Filestage | Content review/approval | File sharing, markup tools, version control |
Animoto | Video creation | Templates, stock media, branding options |
Lumen5 | AI-powered video creation | Blog-to-video, templates, stock assets |
Buffer | Social media scheduling | Multi-platform posting, analytics |
Google Analytics | Performance tracking | Website/social traffic analysis, reporting |
Sprinklr | Enterprise customer experience | Multi-channel management, AI-powered insights |
ChatGPT | AI content generation | Post ideas, translations, content planning |
This guide compares features, pricing, and pros/cons to help you choose the right tools for your social media content needs.
Canva is an online tool for making designs and content. It's easy to use and has many options:
Strengths | Weaknesses |
---|---|
Easy to use | Limited options in free version |
Affordable | Some items only in paid plans |
Lots of templates and images | Can be too much for new users |
Good for social media, presentations, websites |
Canva has different plans:
Plan | Price | Features |
---|---|---|
Free | $0/month | Basic features |
Pro | $12.99/month | More features and items |
Teams | $14.99/month | Team tools, more features |
Education | Free | For students and teachers |
Nonprofit | Free | For nonprofit groups |
Adobe Creative Cloud offers tools for making social media content, including Adobe Express (formerly Adobe Spark). This platform helps users create graphics, web pages, and videos quickly.
Pros | Cons |
---|---|
Easy-to-use interface | Takes time to learn |
Design tools for non-designers | Full features need paid plan |
Many fonts and stock images | Limited team features in free version |
Can make short videos |
Plan | Price | What's Included |
---|---|---|
Free | $0/month | Basic tools, some templates |
Premium | $9.99/month | All templates, Adobe Fonts, more features |
Teams | Ask for price | Team tools, shared templates, admin controls |
Adobe Creative Cloud Express gives you many tools to make social media content. It's easy to use but also has advanced design options. It might take some time to learn, but it can help businesses and individuals improve their social media posts.
Visme is a tool for making graphics and content. It offers:
Pros | Cons |
---|---|
Easy to use | Free plan has limited features |
Good for teamwork | Many options can be overwhelming |
Makes professional-looking designs | |
Offers interactive features |
Visme has different plans:
Plan | Price | What's Included |
---|---|---|
Basic | Free | Some templates, 100MB storage |
Standard | $12/month | All templates, 1GB storage |
Complete | $20/month | All templates, 10GB storage, more features |
Business | Custom price | Team tools, extra support |
Visme is a good tool for making different types of content. It's easy to use and has plans for different needs and budgets.
Hootsuite helps manage social media accounts in one place.
Hootsuite offers:
Plan | Cost | What You Get |
---|---|---|
Professional | $99/month | 10 social accounts, scheduling, reports, content tools |
Team | $249/month | 20 social accounts, team tools, better reports |
Business | Ask for price | Big company features, extra security and support |
Hootsuite is a useful tool for managing social media. It has many features and can be set up how you like. While it has some downsides, many businesses and people use it to handle their social media accounts.
Miro is a team-based online tool that uses a digital whiteboard for working together on projects. It helps with brainstorming, planning, and solving problems.
Miro offers:
Miro has a free option and paid plans:
Plan | Cost | What You Get |
---|---|---|
Free | $0 | No limit on boards, 3 users, 100+ connections |
Team | $8/user/month | No limits on boards or users, more connections |
Business | $16/user/month | Everything in Team, plus custom branding |
Enterprise | Ask for price | Special options for big companies |
Miro is a good tool for teams that want to work together better using a digital whiteboard.
Filestage is a tool for reviewing and approving content. It helps teams share, comment on, and approve digital files like images, videos, and documents.
Filestage offers:
Good Points | Not-So-Good Points |
---|---|
Saves time on reviews | Takes time to set up |
Helps teams work better together | Limited options to change how it looks |
Works with many other tools | |
Keeps all feedback in one place |
Filestage has different plans:
Plan | Price | What You Get |
---|---|---|
Free Trial | $0 | Try it out |
Standard | $120/month or $1,140/year | Basic features |
Professional | More than Standard | More features |
Enterprise | Ask for price | Most features, extra help |
Filestage helps teams work together on content. It's good for sharing files, getting feedback, and keeping track of approvals.
Animoto is a tool for making videos. It's easy to use and lets you create videos for social media, marketing, and personal events.
Animoto offers:
Plan | Price | What You Get |
---|---|---|
Free | $0 | Basic tools, Animoto logo on videos |
Personal | $9/month | Basic tools, no Animoto logo |
Professional | $39/month | Better quality videos, more music, more ways to change videos |
Business | $59/month | All tools, team tools, extra help |
Animoto makes it easy to create videos. It's good for small businesses and people who make content on their own.
Lumen5 is a tool for making videos. It helps businesses and people create good videos quickly and easily, even if they're not tech experts.
Lumen5 offers:
Good Points | Not-So-Good Points |
---|---|
Easy to use | Limited design options |
Good templates | AI might not always work perfectly |
Lots of stock media |
Plan | Price | What You Get |
---|---|---|
Free | $0 | Make videos with Lumen5 logo |
Pro | $47/month | No Lumen5 logo, use stock media |
Business | $97/month | Team use, your own branding, private media |
Enterprise | Ask for price | Extra help, security, works with other tools |
Lumen5 makes it simple to create videos. It's good for businesses and people who want to make videos without much fuss.
Buffer is a tool that helps manage social media accounts.
Buffer offers:
Buffer is simple to use and focuses on scheduling and reports. It doesn't have too many extras, which makes it easier for people to use.
Buffer doesn't have some big features that large companies might want. It's good for basic tasks but doesn't do things like tracking customer journeys or working with customer databases.
Buffer has different prices to fit different needs. It starts at $6 per month for each social media account.
Plan | Price | What You Get |
---|---|---|
Free | $0 | Use up to 3 social media accounts, plan 10 posts for each |
Essentials | $6/month per account | Make your own schedules, use a calendar, get AI help |
Team | $12/month per account | No limit on users, add more accounts for $10/month each |
Agency | $120/month for 10 accounts | Good for marketing companies, add more accounts for $6/month each |
Buffer is good for people and small businesses who want to manage their social media easily. It's simple to use and helps you plan posts and see how well they do.
Google Analytics helps you track how well your social media efforts are doing. It shows you how people use your website and social media content, so you can make your strategy better.
Google Analytics offers:
Good Points | Description |
---|---|
Accurate tracking | Gives reliable data on website use |
Detailed reports | Shows how social media is doing |
Works with other tools | Can be used with Google Ads and Google Tag Manager |
Not-So-Good Points | Description |
---|---|
Hard to learn | Can be tough for new users |
Limited social media tracking | May not track all platforms |
Google Analytics has two main options:
Plan | Price | What You Get |
---|---|---|
Free | $0 | Basic tracking and reports |
Google Analytics 360 | Ask for price | More features for big companies |
Google Analytics is a useful tool that can help you make your social media work better and improve your online presence.
Sprinklr is a tool that helps businesses manage customer experiences across different digital channels like social media, websites, and more.
Sprinklr offers:
Good Points | Not-So-Good Points |
---|---|
All-in-one platform | Can be hard to learn |
Uses AI to help with tasks | May not fit all business needs |
Good for keeping things organized |
Sprinklr doesn't have set prices. You need to contact them to get a price for your business.
Sprinklr can help businesses handle customer interactions and learn from customer data. It's a big tool with many features, but it might take time to learn how to use it well.
ChatGPT is an AI tool that helps make social media content. It can create ideas, posts, and campaigns for social media marketing.
ChatGPT can:
Good Points | Not-So-Good Points |
---|---|
Helps make content faster | May lack specific knowledge |
Makes quizzes and polls | Needs lots of data to work well |
Helps with translations | Might miss emotional details |
Helps plan content |
ChatGPT is free to use. It can work with other social media tools that may cost money.
ChatGPT can help with social media marketing by:
It's a useful tool for businesses that want to make their social media work easier and better.
When looking at social media content tools, it's important to know what they do well and not so well. Here's a look at some popular tools:
Tool | Good Points | Bad Points |
---|---|---|
Canva | - Easy to use - Many templates - Work together in real-time - Low cost |
- Not many advanced design tools - Some tools hard to learn - Mobile app text editing can be tricky |
Adobe Creative Cloud | - Many design tools - Pro-level tools - Apps work well together - Works with many file types |
- Costs more - Harder to learn - Not as easy for beginners |
Hootsuite | - Manages many social media tasks - Works with 100+ other tools - Good reports - Can approve content |
- Costs more than some others - Might be too much for small businesses - Calendar view is limited |
Buffer | - Simple to use - Low-cost options - Useful link-in-bio tool - AI helps make content |
- Fewer connections to other tools - Basic plans have less data - No content ideas feature |
Canva is great for quick, easy designs but might not have everything pro designers need.
Adobe Creative Cloud has many pro tools, but it costs more and takes time to learn. It might be too much for beginners or small businesses.
Hootsuite does a lot for social media and works with many other tools. But it costs more and might be too complex for small teams.
Buffer is simple and cheap for posting on social media. It has fewer features than Hootsuite but is easier to use, making it good for small businesses.
When picking a tool, think about what you need, how much you can spend, and what your team knows how to use.
We've looked at several tools for making social media content. Here's what we found:
Tool | Good for | Not as good for |
---|---|---|
Canva | Beginners, small businesses | Advanced design work |
Adobe Creative Cloud | Experienced designers, big companies | Simple, quick designs |
Tool | Strong points | Weak points |
---|---|---|
Hootsuite | Many features, good reports | Can be too much for small teams |
Buffer | Easy to use, cheaper | Fewer features |
What you need | Best tool |
---|---|
Easy to use | Canva, Buffer |
Advanced design | Adobe Creative Cloud |
Managing social media | Hootsuite |
Low cost | Canva, Buffer |
Works with other tools | Hootsuite |
AI help | Hootsuite, Buffer |
Think about:
For simple designs and posting: Try Canva and Buffer For managing all your social media: Look at Hootsuite For professional design work: Consider Adobe Creative Cloud
There's no one-size-fits-all answer. The best tool depends on what you need and can afford. Here's a quick guide:
If you need | Try this tool |
---|---|
Easy designs | Canva |
Pro-level design | Adobe Creative Cloud |
Social media management | Hootsuite |
Low-cost option | Buffer |
When picking a tool, think about:
For example:
Also view on Youtube:
The Best social media content Solutions You Should Know