Looking for top tools to create and manage social media content? Here's a quick overview of 12 popular solutions:
ToolBest ForKey FeaturesQuickadsFast, AI-based ad creationDiscover winning ad ideas, bulk create on-brand ads, run campaigns faster and more affordablyCanvaEasy graphic designTemplates, free images, content plannerAdobe Creative CloudProfessional multimediaTemplates, stock assets, brand kitVismeInteractive graphicsInfographics, animations, analyticsHootsuiteSocial media managementMulti-platform scheduling, analyticsMiroTeam collaborationDigital whiteboard, templates, integrationsFilestageContent review/approvalFile sharing, markup tools, version controlAnimotoVideo creationTemplates, stock media, branding optionsLumen5AI-powered video creationBlog-to-video, templates, stock assetsBufferSocial media schedulingMulti-platform posting, analyticsGoogle AnalyticsPerformance trackingWebsite/social traffic analysis, reportingSprinklrEnterprise customer experienceMulti-channel management, AI-powered insightsChatGPTAI content generationPost ideas, translations, content planning
This guide compares features, pricing, and pros/cons to help you choose the right tools for your social media content needs.
Quickads is an innovative tool designed to streamline the ad creation process, especially for faceless content creators. It leverages AI to produce scroll-stopping content quickly and efficiently. Here are some of its key features:
Strengths
Quickads offers a range of pricing plans to suit different needs. Detailed pricing information can be found here.
PlanPriceFeaturesBasic$0/monthLimited featuresPro$29/monthAdvanced features, more templates, and customization optionsBusiness$79/monthTeam collaboration tools, priority support, and moreEnterpriseCustom pricingTailored solutions for large organizations
Quickads provides a versatile solution for creating and managing ad campaigns, making it a valuable tool for e-commerce sellers, start-ups, marketing agencies, and creative strategists.
Canva is an online tool for making designs and content. It's easy to use and has many options:
StrengthsWeaknessesEasy to useLimited options in free versionAffordableSome items only in paid plansLots of templates and imagesCan be too much for new usersGood for social media, presentations, websites
Canva has different plans:
PlanPriceFeaturesFree$0/monthBasic featuresPro$12.99/monthMore features and itemsTeams$14.99/monthTeam tools, more featuresEducationFreeFor students and teachersNonprofitFreeFor nonprofit groups
Adobe Creative Cloud offers tools for making social media content, including Adobe Express (formerly Adobe Spark). This platform helps users create graphics, web pages, and videos quickly.
ProsConsEasy-to-use interfaceTakes time to learnDesign tools for non-designersFull features need paid planMany fonts and stock imagesLimited team features in free versionCan make short videos
PlanPriceWhat's IncludedFree$0/monthBasic tools, some templatesPremium$9.99/monthAll templates, Adobe Fonts, more featuresTeamsAsk for priceTeam tools, shared templates, admin controls
Adobe Creative Cloud Express gives you many tools to make social media content. It's easy to use but also has advanced design options. It might take some time to learn, but it can help businesses and individuals improve their social media posts.
Visme is a tool for making graphics and content. It offers:
ProsConsEasy to useFree plan has limited featuresGood for teamworkMany options can be overwhelmingMakes professional-looking designsOffers interactive features
Visme has different plans:
PlanPriceWhat's IncludedBasicFreeSome templates, 100MB storageStandard$12/monthAll templates, 1GB storageComplete$20/monthAll templates, 10GB storage, more featuresBusinessCustom priceTeam tools, extra support
Visme is a good tool for making different types of content. It's easy to use and has plans for different needs and budgets.
Hootsuite helps manage social media accounts in one place.
Hootsuite offers:
PlanCostWhat You GetProfessional$99/month10 social accounts, scheduling, reports, content toolsTeam$249/month20 social accounts, team tools, better reportsBusinessAsk for priceBig company features, extra security and support
Hootsuite is a useful tool for managing social media. It has many features and can be set up how you like. While it has some downsides, many businesses and people use it to handle their social media accounts.
Miro is a team-based online tool that uses a digital whiteboard for working together on projects. It helps with brainstorming, planning, and solving problems.
Miro offers:
Miro has a free option and paid plans:
PlanCostWhat You GetFree$0No limit on boards, 3 users, 100+ connectionsTeam$8/user/monthNo limits on boards or users, more connectionsBusiness$16/user/monthEverything in Team, plus custom brandingEnterpriseAsk for priceSpecial options for big companies
Miro is a good tool for teams that want to work together better using a digital whiteboard.
Filestage is a tool for reviewing and approving content. It helps teams share, comment on, and approve digital files like images, videos, and documents.
Filestage offers:
Good PointsNot-So-Good PointsSaves time on reviewsTakes time to set upHelps teams work better togetherLimited options to change how it looksWorks with many other toolsKeeps all feedback in one place
Filestage has different plans:
PlanPriceWhat You GetFree Trial$0Try it outStandard$120/month or $1,140/yearBasic featuresProfessionalMore than StandardMore featuresEnterpriseAsk for priceMost features, extra help
Filestage helps teams work together on content. It's good for sharing files, getting feedback, and keeping track of approvals.
Animoto is a tool for making videos. It's easy to use and lets you create videos for social media, marketing, and personal events.
Animoto offers:
PlanPriceWhat You GetFree$0Basic tools, Animoto logo on videosPersonal$9/monthBasic tools, no Animoto logoProfessional$39/monthBetter quality videos, more music, more ways to change videosBusiness$59/monthAll tools, team tools, extra help
Animoto makes it easy to create videos. It's good for small businesses and people who make content on their own.
Lumen5 is a tool for making videos. It helps businesses and people create good videos quickly and easily, even if they're not tech experts.
Lumen5 offers:
Good PointsNot-So-Good PointsEasy to useLimited design optionsGood templatesAI might not always work perfectlyLots of stock media
PlanPriceWhat You GetFree$0Make videos with Lumen5 logoPro$47/monthNo Lumen5 logo, use stock mediaBusiness$97/monthTeam use, your own branding, private mediaEnterpriseAsk for priceExtra help, security, works with other tools
Lumen5 makes it simple to create videos. It's good for businesses and people who want to make videos without much fuss.
Buffer is a tool that helps manage social media accounts.
Buffer offers:
Buffer is simple to use and focuses on scheduling and reports. It doesn't have too many extras, which makes it easier for people to use.
Buffer doesn't have some big features that large companies might want. It's good for basic tasks but doesn't do things like tracking customer journeys or working with customer databases.
Buffer has different prices to fit different needs. It starts at $6 per month for each social media account.
PlanPriceWhat You GetFree$0Use up to 3 social media accounts, plan 10 posts for eachEssentials$6/month per accountMake your own schedules, use a calendar, get AI helpTeam$12/month per accountNo limit on users, add more accounts for $10/month eachAgency$120/month for 10 accountsGood for marketing companies, add more accounts for $6/month each
Buffer is good for people and small businesses who want to manage their social media easily. It's simple to use and helps you plan posts and see how well they do.
Google Analytics helps you track how well your social media efforts are doing. It shows you how people use your website and social media content, so you can make your strategy better.
Google Analytics offers:
Good PointsDescriptionAccurate trackingGives reliable data on website useDetailed reportsShows how social media is doingWorks with other toolsCan be used with Google Ads and Google Tag Manager
Not-So-Good PointsDescriptionHard to learnCan be tough for new usersLimited social media trackingMay not track all platforms
Google Analytics has two main options:
PlanPriceWhat You GetFree$0Basic tracking and reportsGoogle Analytics 360Ask for priceMore features for big companies
Google Analytics is a useful tool that can help you make your social media work better and improve your online presence.
Sprinklr is a tool that helps businesses manage customer experiences across different digital channels like social media, websites, and more.
Sprinklr offers:
Good PointsNot-So-Good PointsAll-in-one platformCan be hard to learnUses AI to help with tasksMay not fit all business needsGood for keeping things organized
Sprinklr doesn't have set prices. You need to contact them to get a price for your business.
Sprinklr can help businesses handle customer interactions and learn from customer data. It's a big tool with many features, but it might take time to learn how to use it well.
ChatGPT is an AI tool that helps make social media content. It can create ideas, posts, and campaigns for social media marketing.
ChatGPT can:
Good PointsNot-So-Good PointsHelps make content fasterMay lack specific knowledgeMakes quizzes and pollsNeeds lots of data to work wellHelps with translationsMight miss emotional detailsHelps plan content
ChatGPT is free to use. It can work with other social media tools that may cost money.
ChatGPT can help with social media marketing by:
It's a useful tool for businesses that want to make their social media work easier and better.
Quickads is designed to revolutionize ad creation, particularly for faceless content creators. Leveraging AI, Quickads offers efficient, on-brand, and high-performing ad content. Here’s a detailed look at its features, strengths, and weaknesses:
When evaluating social media content tools, it's essential to understand their strengths and weaknesses. Here's a comparative analysis of some popular tools, including Quickads.
ToolGood PointsBad PointsQuickads- AI-driven ad creation- Heavy reliance on AI may not suit everyone- Extensive template library- Limited features in the free version- Time-efficient and cost-effective- Excellent performance tracking- On-brand customizable templatesCanva- Easy to use- Limited advanced design tools- Many templates- Some tools hard to learn- Work together in real-time- Mobile app text editing can be tricky- Low costAdobe Creative Cloud- Many design tools- Costs more- Pro-level tools- Harder to learn- Apps work well together- Not as easy for beginners- Works with many file typesHootsuite- Manages many social media tasks- Costs more than some others- Works with 100+ other tools- Might be too much for small businesses- Good reports- Calendar view is limited- Can approve contentBuffer- Simple to use- Fewer connections to other tools- Low-cost options- Basic plans have less data- Useful link-in-bio tool- No content ideas feature- AI helps make content
We’ve reviewed several tools for creating social media content. Here’s a summary of what each tool excels at and where they might fall short:
ToolGood forNot as good forQuickadsEfficient, on-brand ad creationUsers preferring manual controlCanvaBeginners, small businessesAdvanced design workAdobe Creative CloudExperienced designers, big companiesSimple, quick designsHootsuiteComprehensive social media managementSmall teams needing simplicityBufferSimple, low-cost social media postingAdvanced features
When selecting a tool, consider your needs, budget, and your team’s familiarity with the software:
For detailed pricing of Quickads, visit the Quickads Pricing Page.
PlanPriceFeaturesBasic$0/monthLimited featuresPro$29/monthAdvanced features, more templates, and customization optionsBusiness$79/monthTeam collaboration tools, priority support, and moreEnterpriseCustom pricingTailored solutions for large organizations
Which is the best tool for content creation?
There's no one-size-fits-all answer. The best tool depends on what you need and can afford. Here's a quick guide:
If you needTry this toolEasy designsCanvaPro-level designAdobe Creative CloudSocial media managementHootsuiteLow-cost optionBufferEfficient ad creationQuickads
When picking a tool, think about:
For example: