Boost Your business social media post ideas Skills with These Top Tips
Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.
Want to improve your social media posts for business? Here are 10 key tips:
- Be active and consistent
- Post at optimal times
- Create engaging videos
- Use carousel posts
- Add clear calls-to-action
- Show brand personality
- Repurpose existing content
- Run giveaways/contests
- Share user-generated content
- Post behind-the-scenes content
| Tip | Benefit |
|---|---|
| Post consistently | Grow audience faster |
| Optimal timing | Increase engagement |
| Video content | Grab attention |
| Carousel posts | Share more info |
| Clear CTAs | Drive desired actions |
| Show personality | Build connections |
| Repurpose content | Save time, reach more people |
| Contests/giveaways | Gain followers |
| User content | Build trust |
| Behind-the-scenes | Let people know you |
These strategies can help boost engagement, followers, and brand awareness on social media. Focus on creating valuable, authentic content your audience will want to interact with.
Related video from YouTube
Types of Content for Social Media Posts
To keep your audience interested, it's good to use different types of posts. Here are some you can try:
Text-Based Posts
These are simple posts with just words. You can use them to:
- Share news
- Talk to your followers
- Ask questions
- Give tips
- Tell people about what you sell
Image Posts
Pictures can grab people's attention. Use them to:
- Show off your products
- Share info with pictures (infographics)
- Post quotes
- Give a look at your company's culture
Video Content
Videos are becoming very popular. You can make:
- Short, quick videos
- Longer, detailed videos
- How-to guides
- Product demos
- Company news updates
Infographics
These are pictures that explain things. They're good for:
- Showing numbers and facts
- Explaining how something works
- Giving tips in a visual way
User-Generated Content
This is content your customers make. To get it:
- Run contests
- Ask for feedback
- Share what customers post about you
Carousel Posts
These let you share many pictures in one post. Use them to:
- Show different products
- Tell a story with pictures
- Explain something step-by-step
Live Streaming
This lets you talk to people in real-time. You can use it for:
- Showing events as they happen
- Launching new products
- Giving a behind-the-scenes look at your company
| Type of Post | What It Is | What It's Good For |
|---|---|---|
| Text-Based | Words only | Updates, questions, tips |
| Image | Pictures | Showing products, sharing info |
| Video | Moving pictures | Demos, tutorials, news |
| Infographic | Info in picture form | Explaining complex ideas |
| User-Generated | Content from customers | Building trust |
| Carousel | Multiple images in one post | Showcasing products, storytelling |
| Live Stream | Real-time video | Events, product launches |
Using Platform-Specific Features
Each social media platform has its own special tools. Using these tools can help your business do better online. Here's how to use some of these tools on different platforms:
Instagram Features
Instagram is all about pictures and videos. It's great for showing off products or services. Here are some Instagram tools you can use:
| Feature | What It Is | How to Use It |
|---|---|---|
| Stories | Short posts that disappear after 24 hours | Show behind-the-scenes, give sneak peeks, offer deals |
| Reels | Short videos | Show your products or services in action |
| IGTV | Longer videos | Share product demos, how-to guides, company news |
Remember, you don't need fancy equipment to make good Instagram posts. A well-taken phone picture can work well. Try posting:
- Product pictures
- Photos with people's faces
- Quotes
Facebook Features
Facebook is good for sharing different types of content. Here are some Facebook tools to try:
| Feature | What It Is | How to Use It |
|---|---|---|
| Facebook Live | Real-time video | Show product launches, company events, answer questions |
| Facebook Groups | Online communities | Build a group for your customers to talk and share |
Twitter Features
Twitter is fast-paced and good for quick updates. Here are some Twitter tools to use:
| Feature | What It Is | How to Use It |
|---|---|---|
| Twitter Chats | Conversations using hashtags | Talk with your audience and other experts |
| Twitter Polls | Questions with multiple-choice answers | Ask your followers questions and get their opinions |
Using these tools can help you connect better with people on each platform. Try them out and see what works best for your business.
When and How Often to Post
Posting at the right time and frequency can help your social media posts do better. Here's what you need to know:
Best Times to Post
Different platforms have different good times to post:
| Platform | Best Time to Post |
|---|---|
| 12 pm - 5 pm EST (lunch and after work) | |
| 12 pm - 3 pm EST (lunch time) | |
| 12 pm - 3 pm EST (lunch time) |
How Often to Post
Don't post too much or too little. Here's a good plan:
| Platform | How Often to Post |
|---|---|
| 3-5 times a week | |
| 2-3 times a week | |
| 5-10 times a day |
Using Tools to Help
Tools can help you plan your posts ahead of time. Some good ones are Hootsuite, Buffer, and Sprout Social. These tools let you:
- Plan posts for later
- Make a content calendar
- See how your posts are doing
- Post to many platforms at once
Using these tips can help your posts reach more people and do better on social media.
Writing Good Captions
Good captions can make your social media posts stand out and get people interested. Here are some tips to help you write better captions:
Start Strong
Begin with something that grabs attention. You could:
- Ask a question
- Make a bold statement
- Say something that makes people curious
This will make people want to read more and interact with your post.
Use Emojis Wisely
Emojis can add feeling to your captions, but don't use too many. They can make your post look less serious if overused. Use them to:
- Highlight key points
- Add a bit of fun
Use Hashtags
Hashtags help more people see your post. Here's how to use them:
- Look for hashtags that fit your post
- Don't use too many - it can look messy
- Put them at the end of your caption
Ask People to Do Something
Tell people what to do next. This is called a call-to-action (CTA). You could ask them to:
- Like your post
- Share it
- Visit your website
Keep It Short
Make your captions easy to read:
- Use simple words
- Write short paragraphs
- Use bullet points for lists
| Tip | What to Do | What to Avoid |
|---|---|---|
| Start Strong | Begin with a question or interesting fact | Don't start with boring details |
| Use Emojis | Add 1-2 relevant emojis | Don't fill your caption with emojis |
| Hashtags | Use 2-3 relevant hashtags | Don't use more than 5 hashtags |
| Call-to-Action | Ask people to like, share, or comment | Don't forget to include a CTA |
| Keep It Short | Use simple words and short sentences | Don't write long paragraphs |
Using Trends in Your Posts
Keeping up with trends can help your social media posts do better. By using popular topics, hashtags, and challenges, you can:
- Get more people to see your posts
- Reach new people
- Make your brand more known online
Joining Popular Hashtags and Challenges
Taking part in trending hashtags and challenges can help you make posts that people want to see. It lets you show off your brand's personality and creativity. For example:
| Brand Type | Example Challenge |
|---|---|
| Fashion brand | #OOTD (Outfit of the Day) |
| Food brand | #TacoTuesday |
| Fitness brand | #FitnessFriday |
Making Posts About Current Events and Holidays
Posting about what's happening now and on holidays can help your brand stay relevant. It shows you know what's going on in the world. For instance:
| Event Type | Post Idea |
|---|---|
| National Pizza Day | Share your favorite pizza recipe |
| Earth Day | Show how your company helps the environment |
| Local sports event | Cheer for the local team |
Using Popular Content Types for Your Brand
You can use popular types of posts like memes, GIFs, and videos for your brand. This can make your posts more fun and easy to share. For example:
| Content Type | Brand Example |
|---|---|
| Meme | Tech brand making a joke about new gadgets |
| GIF | Coffee shop showing a funny coffee-drinking moment |
| Short video | Gym showing a quick workout tip |
Remember, when using trends:
- Stay true to your brand's voice
- Don't force trends if they don't fit your brand
- Focus on making posts that your followers will like and find useful
| Do | Don't |
|---|---|
| Use trends that fit your brand | Use trends just because they're popular |
| Make posts about current events carefully | Post about sensitive topics without thinking |
| Use popular post types in a way that fits your brand | Copy others without adding your own style |
Showing Your Brand's Personality
Making your brand stand out on social media is key to getting more followers. By being real and friendly, you can connect better with people. Here's how to show your brand's personality:
Share Behind-the-Scenes Content
Let people see what happens in your company every day. You can:
- Post photos or videos of your team
- Show company events
- Give a sneak peek of new products
For example:
- A clothing brand could show a video of a photo shoot
- A food brand could share how to make a recipe
Employee Spotlights
Show off your team members. This makes your brand more human and relatable. You can:
- Do interviews
- Make videos
- Post about them on social media
Company Culture Posts
Tell people about your company's values and goals. You can share:
- Photos of company events
- Team-building activities
- Quotes that match your brand's ideas
Using Humor and Memes
Funny posts can help show your brand's personality. But be careful:
- Make sure the jokes fit your brand's style
- Don't use memes that might upset people
| Do | Don't |
|---|---|
| Use humor that fits your brand | Make jokes that could offend |
| Share real moments from your company | Post fake or staged content |
| Show your team's personalities | Overshare personal information |
| Use memes that your audience will get | Use outdated or confusing memes |
Getting Your Audience Involved
Here are some ways to get people to join in on your social media:
Ask Good Questions
Ask questions that make people want to answer. This can start talks and get more people to join in. For example:
- "What do you like best about our new product?"
- "How do you use our service every day?"
Run Contests
Contests can get more people to join in and follow you. Try these:
- Photo contests where people share pictures with your product
- Contests where people write funny captions
- Contests where people tag their friends to win
Make sure you follow the rules for contests on each social media site.
Do Live Q&A Sessions
Live sessions let you talk to people right away. You can:
- Answer questions about what you sell
- Show people what happens behind the scenes
- Introduce new team members
Share What Customers Make
Ask your customers to make things about your brand. This gives you real content and makes customers feel good. You can:
- Share customer photos or videos again
- Show what customers say about you
- Make a special hashtag for customers to use
Answer Comments and Messages Quickly
Answering fast shows you care about what people say. Make sure to:
- Answer questions fast and correctly
- Say thanks for good feedback
- Deal with problems in a good way
| What to Do | Why It's Good |
|---|---|
| Ask questions | Gets people talking |
| Run contests | More people join in and follow you |
| Do live Q&A | Talk to people right away |
| Share customer content | Makes customers feel good |
| Answer fast | Shows you care |
Reusing and Sharing Content Across Platforms
Using your content on different social media sites can help more people see it. Here's how to do this:
Turn Blog Posts into Social Media Content
You can break up your blog posts into smaller pieces for social media:
| Platform | What to Share |
|---|---|
| A quote from your blog post | |
| A short summary of your blog post | |
| A longer summary as an article |
Make Many Posts from One Piece of Content
If you have a video, you can:
- Share short clips on social media
- Write a blog post about the video
- Post behind-the-scenes photos on Instagram
Share Content on Different Platforms
You can use your content in many places:
| Content Type | Where to Share |
|---|---|
| Social media posts | On your blog |
| Blog posts | On your social media |
| User-made content | Across all your platforms |
This helps you get more from your content without making new things all the time.
Checking and Improving Post Performance
To make sure your social media posts do well, you need to look at important numbers and use tools to help you plan your content. Here's how:
Tracking Key Numbers
Each social media site has its own important numbers to watch. Here are some to focus on:
| Platform | Important Numbers |
|---|---|
| How many people interact, how many see it, how many click, how many buy | |
| How many people interact, how many see it, how many click, how many buy | |
| How many people interact, how many see it, how many click, how many buy | |
| How many people interact, how many see it, how many click, how many buy |
Using Tools to Help
Tools can help you track these numbers and understand how your posts are doing. Here are some good tools for each site:
| Platform | Helpful Tools |
|---|---|
| Facebook Insights, Google Analytics | |
| Twitter Analytics, Google Analytics | |
| Instagram Insights, Google Analytics | |
| LinkedIn Analytics, Google Analytics |
Testing Different Posts
Testing different types of posts can help you see what works best. Here's how to do it:
- Change one thing at a time, like the title or picture
- Test with enough posts to get good results
- Look at the numbers that matter most to you, like how many people interact or buy
- Use what you learn to make better posts in the future
1. Be Active and Consistent
Engagement Potential
Posting often and at set times helps grow your audience quickly. How much you post depends on the platform:
| Platform | Post Length | Frequency |
|---|---|---|
| Longer | Less often | |
| Shorter | More often | |
| Shorter | More often | |
| TikTok | Shorter | More often |
Try to post 1-3 times a day.
Ease of Implementation
Posting regularly builds your brand and connects you with followers. Focus on:
- Posting often
- Making good posts
- Keeping a similar style
- Sharing things your audience cares about
Finding the right mix can be hard, but it helps gain trust and loyal followers.
Audience Appeal
Having many followers is good, but it's better if they interact with you. When people engage with your business, they get to know, like, and trust you more. This can lead to sales.
| Follower Type | Value |
|---|---|
| Few, but engaging | High |
| Many, but silent | Low |
A small group of active followers is worth more than a large group of quiet ones.
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2. Post at the Right Time
Engagement Potential
Posting when your followers are online can help more people see and interact with your posts. Different social media sites have different best times to post:
| Platform | Best Times to Post |
|---|---|
| 9 a.m. - 2 p.m. on Mondays, Tuesdays, and Thursdays | |
| 7 a.m. - 9 a.m. on weekdays | |
| 8 a.m. - 10 a.m. on Mondays and Thursdays |
Ease of Implementation
You can use tools to help you post at the right times:
- Social media scheduling tools
- Built-in analytics on each platform
These tools can show you when your followers are most active. You can also try posting at different times to see what works best for you.
Audience Appeal
Posting at the right time can:
- Make more people see your posts
- Get more likes, comments, and shares
- Help you build a loyal group of followers
- Make more people know about your brand
When you post when your followers are online, you can talk to them more and start good conversations.
| Benefits of Posting at the Right Time |
|---|
| More people see your posts |
| More likes, comments, and shares |
| Better connections with followers |
| More people learn about your brand |
3. Create Engaging Videos
Engagement Potential
Making good videos can help your social media posts do better. A study found that 66% of marketers think short videos are the best type of social media content. Videos can:
- Grab people's attention
- Share your message
- Get people to interact with your posts
Ease of Implementation
You don't need to be a pro to make good videos. You can use tools like:
| Tool | What it does |
|---|---|
| Animoto | Combine video clips, photos, and text |
| Quik | Edit videos quickly |
| Legend | Add text to videos |
These tools let you:
- Put together video clips, stock videos, and photos
- Add text to your videos
- Include music and animations
Audience Appeal
Good videos can help you:
- Build a group of loyal followers
- Make more people know about your brand
By making videos that teach, inform, or entertain, you can connect better with your audience. Videos also show your brand's personality, which helps people relate to you more easily.
| Benefits of Engaging Videos |
|---|
| Connect with audience |
| Show brand personality |
| Teach or entertain viewers |
| Increase brand awareness |
4. Use Carousel Posts
Carousel posts let you share many pictures or videos in one post. They work well for showing products, sharing news, and telling people about events.
How Well They Work
Carousel posts often get more likes and comments than single picture posts. They let you share up to 10 pictures or videos at once, which makes them fun to look at. When people spend more time looking at your post, social media sites might show your posts to more people.
How to Make Them
Making a carousel post is easy:
- Pick up to 10 pictures or videos
- Put them in the order you want
- Change each picture if you need to (like adding filters or cropping)
Why People Like Them
Carousel posts are good for:
- Teaching people about your product
- Showing how to do something step-by-step
- Sharing news about your business area
This helps people see you as someone who knows a lot about your business.
| What You Can Do | How It Helps |
|---|---|
| Show products | People can see many items at once |
| Share news | Keep followers up to date |
| Give tips | Help your followers learn something |
| Tell a story | Keep people interested in your brand |
5. Add Calls to Action
Calls to action (CTAs) are important in social media posts. They tell people what to do next, like "Like and share this post" or "Visit our website to learn more."
How Well They Work
CTAs can make more people interact with your posts. They can:
- Get more likes, comments, and shares
- Send more people to your website
- Help more people know about your brand
How to Use Them
It's easy to add CTAs to your posts. You can put them:
- At the end of your post
- In the middle
- At the beginning
Make sure your CTA is clear and short. People should know exactly what you want them to do.
Why People Like Them
CTAs give people a chance to do something. This can make them feel more connected to your brand.
Here's how to make good CTAs:
| Do This | Example |
|---|---|
| Keep it short | "Click here" |
| Use action words | "Buy now" |
| Make it fit your post | "Try our new flavor" |
| Create urgency | "Limited time offer" |
| Check how it works | Look at likes, shares, clicks |
6. Show Your Brand's Personality
How Well It Works
Showing your brand's personality in social media posts can help more people like and interact with your content. It makes your brand easier for people to relate to. By sharing what happens behind the scenes, using funny posts, and being real, you can connect better with your followers.
How to Do It
It's not hard to show your brand's personality. You can:
- Share photos or videos of your team working
- Post about company events
- Show how you make your products
- Write funny captions for your posts
Why People Like It
When you show your brand's personality, many different people might like it. Being real and relatable can attract followers who like the same things you do. Showing behind-the-scenes content can make your followers feel special and more connected to your brand.
Here's a table of ways to show your brand's personality:
| What to Do | How to Do It | Why It's Good |
|---|---|---|
| Share behind-the-scenes | Post photos or videos of your team | Makes followers feel special |
| Use humor | Write funny captions | Makes your brand more fun |
| Be real | Share honest stories | Builds trust with followers |
| Tell personal stories | Share experiences related to your brand | Makes your brand more human |
7. Use Your Content Again
Using your content more than once is a good way to get more from what you've already made. It can save you time and help you share your ideas with more people.
How Well It Works
Using content again can help more people see and interact with your posts. For example, you can take a blog post and turn it into several social media posts. Each post can focus on one main point from the blog. This can make people more likely to share and comment on your posts.
How Easy It Is
It's not hard to use content again. If you have a plan for your content or a place where you keep all your old posts, it's even easier. You just need to pick the best parts of your old content and change them to fit social media.
What People Like About It
Using content in different ways can help you reach more people. Some people like to watch videos, while others prefer to read. By changing how you share your ideas, you can help more people understand and enjoy your content.
Here are some ways to use your content again:
| Old Content | New Content |
|---|---|
| Blog post | Social media posts |
| Long article | Short video |
| Data or numbers | Picture that explains the data |
| Popular post | Quote or main idea to share again |
| Customer reviews | Posts that show what customers say |
8. Run Giveaways and Contests
Giveaways and contests can help you get more people to interact with your social media posts and gain new followers. Here's why they work well:
How They Help
Giveaways and contests can:
- Make people excited about your brand
- Get people to share your content
- Encourage people to tag their friends
- Bring in more followers
- Make your online presence stronger
How to Set Them Up
It's not hard to run a giveaway or contest. You can:
- Use built-in features on social media platforms
- Try third-party apps to help manage the process
- Team up with other brands or influencers to reach more people
Why People Like Them
Giveaways and contests are good for:
- Current followers who like your brand
- New people who might start following you
- Showing off new products or services
- Getting feedback from your audience
Here are some ideas for giveaways and contests:
| Type of Contest | How It Works |
|---|---|
| Photo contest | People submit photos using a specific hashtag |
| Caption contest | Followers write captions for a photo or video |
| Share and win | People share your post and tag friends to win |
| Refer a friend | Followers get friends to follow you and win a prize |
These types of posts can help you connect with more people and grow your social media following.
9. Use Content from Your Customers
How Well It Works
Using content from your customers (called user-generated content or UGC) can help more people interact with your social media posts. When you show off your customers or followers, it can make others want to join in. UGC can be:
- Photos
- Videos
- Reviews
- What people say about your product
For example, you could do a Q&A video on YouTube where someone from your team talks about your brand and what you sell. This can help people learn more about your company and products.
How to Do It
It's pretty easy to use UGC in your social media posts. Here's how:
- Ask your followers to share their experiences with your brand using a special hashtag
- Pick the best posts and share them on your social media pages
- Use tools on social media sites or other apps to help manage this
Why People Like It
People like UGC because:
- It shows real people using your products
- It feels more honest than regular ads
- It can make people trust your brand more
When you show your customers, it can:
- Help more people know about your brand
- Make people want to buy from you
- Help you connect better with your audience
This can make people like your brand for a long time and tell others about it.
| Benefits of UGC | How It Helps |
|---|---|
| Shows real experiences | Makes your brand more trustworthy |
| Creates community | Encourages others to join in |
| Increases brand awareness | More people learn about your brand |
| Drives sales | People see others using your products |
| Builds loyalty | Customers feel connected to your brand |
10. Show What Happens Behind the Scenes
Showing what happens behind the scenes can help people like your brand more. It lets them see how your company works and who makes things happen. This can make people trust you more and want to talk about your brand.
How It Helps Your Posts
Showing behind-the-scenes content can:
- Make more people like, comment on, and share your posts
- Get customers to make posts about your brand
- Make people like your brand for a long time
How to Do It
It's easy to make behind-the-scenes content. You can:
- Use your phone to take quick videos or photos
- Show parts of company meetings or how you make products
- Use Instagram Stories, Facebook Live, or TikTok to share
Who Likes It
Many people like to see behind-the-scenes content:
| Who | Why They Like It |
|---|---|
| Customers | Learn more about your brand and products |
| Job seekers | See what it's like to work at your company |
| Investors | Understand how your business works |
Showing what happens behind the scenes can help you connect with more people and make them feel closer to your brand.
Conclusion
Now you have many ideas to make your social media posts better. From making good videos to showing what happens in your company, these tips can help you talk to more people and grow your brand. Try different things to see what works best for you. Don't be scared to try new ideas and change what you do based on what your followers like.
The most important things are:
- Post often
- Be yourself
- Try new ideas
If you do these things, more people will like your brand on social media.
Here's a quick look at what we talked about:
| Tip | What It Does |
|---|---|
| Make good videos | Gets people's attention |
| Use carousel posts | Shows more in one post |
| Tell people what to do next | Makes people act |
| Show your brand's personality | Makes people like you more |
| Use your content again | Saves time and reaches more people |
| Run contests | Gets more followers |
| Use customer content | Makes people trust you |
| Show behind-the-scenes | Lets people know you better |
Start using these tips today and watch more people follow you on social media!
FAQs
How to come up with social media ideas?
Here are some ways to get ideas for social media posts:
| Method | Description |
|---|---|
| Plan weekly themes | Create posts for each day of the week |
| Ask questions | Get your followers talking |
| Share others' content | Post things from influencers in your field |
| Support a cause | Show what your business cares about |
| Run a contest | Give away prizes to boost engagement |
| Host an AMA | Let followers ask you anything |
| Do a takeover | Let someone else run your account for a day |
| Repost content | Share, pin, or retweet things you like |
How to make social media posts for a business?
Try these types of posts for your business:
| Post Type | What to Share |
|---|---|
| News | Tell people what's new with your company |
| Behind-the-scenes | Show how your business works |
| Local updates | Share news about your area |
| Contests | Get people to join in and win prizes |
| Customer stories | Share what happy customers say |
| Employee spotlights | Introduce your team members |
| Fun posts | Ask questions or share jokes |
| Facts and numbers | Show interesting data about your field |
| Industry news | Keep followers up to date |
| Quotes | Share inspiring words |
| How-to guides | Teach people something useful |
These ideas can help you make posts that people want to see and share.
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Boost Your business social media post ideas Skills with These Top Tips